Marketing Strategy
What Is The Future of Marketing In a Post-Cookie World? – Flock 222
This month we ask two marketing experts two questions in two minutes around our interest topic; what does the future hold for marketing in a post-Cookie world? 1 Many in the marketing industry have painted a negative picture of a third party cookie-less environment. What do you see as the opportunities arising from the evolving…
Read MoreIs Next Year’s Marketing Keeping You Awake At Night?
This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us to help with areas that will deliver efficiencies quickly. This has been in many areas but includes effective media and production spend, renegotiating agency fees,…
Read MoreGetting additional value from your agency relationship
Decreasing ad spend, budget cuts and restructures are unfortunately now commonplace and top of the agenda for advertisers and agencies. Whilst brands continue to look for opportunities to reduce costs, they are also expecting their agency partners to demonstrate better value in the services they provide. In agency appraisals recently conducted by Flock we have…
Read MoreHow to Build a Marketing Data Strategy in Seven Sprints
At Flock we are sometimes asked to do a Marketing Data Audit or build a Marketing Data Warehouse or “Lake”. In many instances what the advertiser really wants is fully comprehensive Marketing Data Strategy, but perhaps does not know that is what they want, or how to build one. It is not surprising that many…
Read MoreThe Importance of Defining Roles & Responsibilities and Clear KPI’s
The ongoing COVID-19 crisis has shown advertisers how important a well thought-through marketing process is in order to produce quality output without endless approval rounds and exhausted teams. In many cases it has simplified the process overnight, the question is, will be go back to old ways of working. I hope not. Staying close to…
Read MoreFlockology: Tips for riding the technology wave
Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking and thought leadership! TAKE A LOOK AT OUR NEW FLOCK WEBSITE > 4 TECH REASONS WHY ADOPTING TRANSFORMATION IN BUSINESS IS THE ONLY WAY TO…
Read More5 Top Tips For A Successful Workshop
Just got back from facilitating a two day workshop for a major global brand who employees over 86k employees, so I thought I’d share some tips and things that work well. Location, Location, Location Ok, so we were lucky to be abroad, but the key element is the room. Don’t scrimp on size or having…
Read More4 Ways to Transform Your Marketing
When looking to transform your marketing, it is valuable to take a step back and question yourself. Are you asking the right questions to solve your problems? What are your marketing ingredients, are they the recipe for success? Flock’s MD EMEA, Kieron Matthews, presented last week at Marketing Week Live sharing how to ‘Transform your…
Read MoreRecipe for Change
It’s impossible to turn on the TV without seeing a food-based programme. Netflix’s Chefs Table, C4’s Bakeoff, BBC’s MasterChef and the Best of British Takeaways which I watched in bed last night. It’s the hunt for the British obsession with takeaway which according to NPD now amounts of a market value of £4.2billion which is up 73% in the last 10 years. Despite…
Read MoreAn Answer is Only as Good as the Question
I was asked the other day, “what does marketing transformation mean?” and it got me thinking that it’s a phrase that is often used, but rarely defined. No issue with that, we’ve all ridden the tide of marketing norms that have hit us in recent years. Content is king, media first, digital first, mobile first,…
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