Marketing Strategy
Marketing Transformation – 2019 CMO to do list
There is a surplus of marketing predictions for 2019. I’ve read all of them but have to say that some are “science fiction” and written to grab attention whilst others are “known knowns” and are perennial topics. Furthermore, nearly all tend to centre on the “what” trends: what will be hot, what will consumers think/want/do…
Read MoreGrowing with a Walled Garden – 5 Building Blocks Towards a Strategy
Flock Media roundtable on 1st Nov 2018: Walled Gardens Flock ran an event on 1st Nov 2018 for media experts from across sectors including retail, automotive, drinks and public sector. The topic was; ‘‘Whilst the Google and Facebook duopoly is being challenged by Amazon, the walled gardens that all 3 tech giants operate offer opportunities…
Read MoreTransformation “Marketing in Disguise”
I read with great interest the response to question posed by Brian Braiker at this year’s Cannes Festival to Sir John Hegarty. The question was, “What do you make of consultancies moving into the agency space?” Having worked at both agencies (including working with Sir John at BBH) and consultancies I’m fascinated by the suggestion that there…
Read MoreMarketing in a New Digital Age
We can all agree that the way people consume media has changed significantly over the last few years and continues to change still, but what are some of the immediate impacts on brands? Social Media The world is more connected than ever before; we have 4 billion internet users, 3 billion social media users and…
Read MoreThe Disconnect Between Buyers and Sellers in Marketing and Advertising
I wanted to talk to you about the art of the deal. No, not that one, but the one in marketing and advertising sales. Over the last few weeks I have had a bunch of meetings and workshops with a diverse groups of sellers, ranging from TV to Radio to CRM. And it struck me…
Read MoreWhat the United Airlines PR disaster tells us about their corporate marketing culture
Unless you were off the grid over the last 48 hours, you will have heard about United Airlines Flight 4311, and the removal of a passenger who was unwilling to be involuntarily bumped from the flight. As this is not a travel blog, let us focus on the marketing implications and lessons we derive from…
Read MoreMulti-channel attribution confusion
If your inbox is anything like mine, every week it gets flooded with many, many white papers from a wide variety of companies. MediaPost even sends out a helpful weekly “library” of sponsored white papers. Some white papers are insightful and good, some are shameless self-promotion. But what many of them manage to do, rather…
Read MoreThe Power Of One: How To Integrate Your Marketing
Flock offers a checklist for advertisers aiming to create a simplified integrated marketing operation. Integrated marketing works better than fragmented and uncoordinated efforts: ‘true fact’ not ‘fake news’. We are often asked, “What are the most important marketing topics to fix?” or, “Where do we start?” Whilst each client starts from a different place, there…
Read MoreWhere does media fit in the marketing process?
There are many different steps to the marketing process, with different departments, tasks, and goals within each. Through the trials and tribulations of creating the most efficient and successful process, there is a big question that is up for debate: When does media get involved in your campaign planning? Recently, Flock facilitated a learning session…
Read MoreContent Marketing Opportunities
At Flock’s “Cutting Edge Content: Where to Go Next” event, we specially curated a collection of the most cutting edge thought, technology and best practice in the world of content including partners Imaginarium Studios, Markettiers 4DC, Freemavens and Independent Talent Group. We asked some of our guests and partners what they think are the biggest…
Read More