Marketing Strategy
Are You Customer-centric? Ask Your Customers
Is customer experience just customer-centricity by any other name? Customer experience has replaced customer-centricity as the latest buzz-word. Not that long ago we were all talking about the need for customer-centricity in response to ever-increased competition to win customers, especially in the retail sector. Is it a case of the Emperor’s New Clothes? First we had the…
Read MoreHow Can Automotive Marketers Create a Seamless Customer Journey?
It’s the LA Auto Show. Another event which gives the world’s leading automotive manufacturers the opportunity to show off their newest, shiniest, most tech-filled cars to date – but are the bright lights of these showcases detracting from some serious underlying issues facing automotive marketing? Luxury Should Start Long Before You Buy the Car Let’s…
Read MoreThe barriers to integrated marketing and how to reduce their impact
Integrated Marketing. It is not a new concept and is broadly understood by marketing professionals, but it remains woefully underexploited and, as such, can still serve as a huge source of competitive advantage for companies. When the individual elements of marketing are successfully combined, the total value of the creation is far greater than the…
Read MoreAre you ready for Christmas? Or are you having a silo night-mare?
During summer, when we are busy sweltering in some of the hottest temperatures ever recorded in the UK, our attention turns to a certain event at the end of the year… Christmas. For some people, the thought of Christmas evokes joy and laughter. For marketers, however, Christmas can evoke dread and fear. Why? Because Christmas is…
Read MoreMarketing Project Management: Content Strategy
Creating and project managing a content strategy for a large, complex brand is not straightforward. You need to understand not just what content to make, but also how to make it. Why is content so important? You need to give your customers unique reasons to visit your online channels and to keep coming back. In…
Read MoreIntegrated agile marketing process; fuel for a fire not bars for a cage!
Detailed and realistic integrated marketing processes lead to transformative creative work that delivers savings and higher ROI for pharmaceutical marketers – but how can this be achieved? Pharmaceutical marketing is complex – this we know. The highly regulated environment slows things down but surely not every tweet needs to be approved? Think again, as this…
Read MoreGreat Media and Entertainment Marketing Campaigns
The world of media and entertainment marketing is rapidly changing with the rise of real time data, experiential marketing and the need for a ‘big idea’ to support traditional product focused campaigns. At Flock we have chosen some of our favourite campaigns from the past couple of years, as media and entertainment marketing and procurement rush to respond…
Read MoreCreating an Integrated Campaign: Three Top Tips
Ten years ago, developing a marketing campaign inevitably involved a TV ad. Nowadays, marketers have a plethora of technology at their disposal and each campaign needs to be adapted to suit each newly available platform. So how to devise a campaign which exploits the potential of these platforms effectively? Integrated marketing communication is defined as…
Read MoreWhich retailers are winning at omni-channel and how can I be one of them?
Nowadays, consumers expect a lot from their shopping experiences. Sure we can shop online, but we want to be able to start an order on mobile, continue it on an iPad and finish it off at our computer during our lunch break, all without having to refill our basket. The customer journey must be seamlessly…
Read MoreThanksgiving and Black Friday in America – the marketing celebration?
In case you missed it, Friday November 21st 2014 was World Television Day. It was not brought to you by Toyota or McDonalds, nor was it NBC or even NPR. No, this is a United Nations led initiative backed by the European Broadcasting Union (EBU), the Association of Commercial Television (ACT) and egta, the Brussels…
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