Advertising
Choosing the Right Influencer Marketing Agency for You
Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…
Read MoreEvolution of Representation: Measuring Progress of Diversity and Inclusion
Earlier this year, Flock partnered with ISBA (Incorporated Society of British Advertisers) to create a practical guide for marketers to think more deeply about their marketing endeavours and whether they are authentically representing their audience. Representation of a Nation established A.C.T, a 3-step framework which stands for Accountability, Collaboration and Trading, enabling brands to elicit…
Read More5 Top Tips for Marketing Agency Appraisal Schemes for Incentive Compensation
Marketing Agency Appraisals are often used to drive Agency Incentive Schemes and agency performance-related pay. Although this has been the preferred way of remuneration, many agencies and clients are using antiquated methods of agency appraisal which can present the risk of agencies being disproportionately compensated, either negatively or positively. With millions of dollars at risk…
Read MoreSustainability In Marketing: The Framework
Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. After careful research the paper includes three important frameworks to help marketing organisztions build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC It’s a must-read for any modern marketer! Download “The Sustainable Marketer” below: As…
Read MoreHow Marketing Can Have A Sustainable Impact On Society
Flock were delighted to recently release our Marketing Sustainability whitepaper, “The Sustainable Marketer”. The paper includes a framework to help marketing organizations build a Marketing Sustainability Strategy, with useful resources, best practices as well as case studies from our partners at WARC. The framework is based on 3 simple principles: SEE, ACT, MEASURE. S.E.E stands for Society,…
Read MoreHow Marketing Can Have A Sustainable Impact On The Environment
Flock were delighted to recently release our Marketing Sustainability whitepaper, “The Sustainable Marketer”. The paper includes a framework to help marketing organizations build a Marketing Sustainability Strategy, with useful resources, best practices as well as case studies from our partners at WARC. To access the full paper and all associated resources included, download using the link below. The framework is…
Read MoreHow Can Marketing Have A Sustainable Impact Economically?
After careful research, Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. The paper includes three important frameworks to help marketing organizations build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC. It’s a must-read for any modern marketer! Download “The Sustainable Marketer” below: As…
Read MoreWho Are The Best Agency Search Consultants?
There are many people and firms in the market claiming to be “Agency Search Consultants” or “Pitch Consultants”; experts who can help an advertiser find the best agency for their needs, and run a review that tests the agencies abilities, reducing risk for the advertiser. The options vary from a one-(wo)man-band to global consultancies armed…
Read MoreHow Better Behaviours Can Give You The Advantage
I think its fair to say everybody has their good and bad days when it comes to the work they do. Some days everything seems to be going your way – you hit deadlines, the staff are pleased, you win business, you get praise, but on others a day it can suck. People don’t turn up to a meeting, you don’t get…
Read MoreClient Agency Relationships: Sharing Is Caring
Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic priorities are put in place, and clients have to ensure that the operational side of the relationship keeps up. But how do you know if…
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