Advertising
Agency Fee Benchmarking: Top Tips
Pretty much all marketing and marketing procurement teams have questions about their agencies’ fees: “Am I paying my agencies the right amount?” “Is there any efficiency to be found in my agency fees?” “How do I validate my agency fees as being good value?” “Are my agency fees truly transparent?” And, without using some sort…
Read More10 Key Questions to Help You ACT on Your Environmental Impact
With the UN last month declaring a code red for humanity due to the climate crisis, the time has well and truly come for marketers to reckon with their environmental impact. Yet as floods and fires level communities across the globe, grappling with the climate crisis can sometimes feel overwhelming. At Flock, we’re eager to…
Read MoreClient-Agency Relationships: People at Heart
People are, and always will be, at the heart of every relationship, particularly between a client and their agencies. It is people who bring the drive, passion, talent and ‘human connection’ to an organisation and, therefore, it is so important that we continue to assess and optimise the way we all work together. Our Flock…
Read More10 Recommendations For a New Olympic Sponsors Marketing Manual
The Olympics are – finally – here. As this is perhaps the most different of all Olympics, it is worth reflecting on how recent events have informed and continue to inform a new “manual” for scaled event sponsorships. Covid of course has changed just about everything for the event, the athletes, the spectators and Olympic…
Read MoreThe Sustainable Marketer: Flock’s Marketing Sustainability Whitepaper.
According to the WFA, whilst 95% of marketers believe that marketing can make a difference in the sustainability journey, there is still a lack of application, with 50% citing their marketing organizations are “about to start” or still “taking first steps”. We at Flock have created “The Sustainable Marketer”, a Marketing Sustainability Whitepaper to help…
Read MorePrioritising Disability Inclusion
In the recent “All In” UK advertising industry census, it was encouraging to see survey questions included on mental health and disability, which is often overlooked in corporate D&I agendas and is evident in the census results, showing disabled talent underrepresented in our industry at just 9% vs 20% working age population. Unsurprisingly this also…
Read MoreClient-Agency Relationships: How To Fix Them?
At a time of real change within organisations, where budgets are tight, ways of working have had to adapt and business growth is key, organisations are looking to get more from their money. Reviewing external partners and agencies has risen to the top of ‘to-do’ list with clients wanting to ensure they have an agency…
Read MoreHow to Measure Marketing Diversity and Inclusion
They say “what gets measured gets done” and having led so many marketing transformation projects we tend to agree. So when there’s a topic as important as diversity and inclusion in marketing, it’s strange to us that so much can be said while so little gets done, with minimal guidance out there for marketers wishing…
Read MoreWhat are the Top 5 Future Marketing Procurement Trends to Watch out for?
Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors who have paid to be on stage. It is always great to have a debate, network, and share experiences, and for companies like Flock, it’s…
Read MorePushing Past Diversity in Marketing, Promoting Authentic Representation & Inclusion
Fostering a culture of inclusivity in Marketing Pride Month has begun, and with it, an important reminder that whilst there has been so much progress, the journey towards equality for the LGBTQ+ community is far from over. Being truly authentic in having an inclusive culture means going further to understand more than you can see to…
Read More