Advertising
Do You Need Help With Your Agency Reviews?
Are you thinking of running an agency review? You already know that it can be a lot of work, and high risk without the right templates, tools, and even harder without specialist guidance. Flock offers Full Pitch Consultancy and has run over 55 in the past two years for world-beating companies like Ford, McDonald’s, J&J, and many…
Read MoreHow Healthy Is Your Client-Agency Relationship?
Through these difficult COVID times, we’ve seen economic uncertainty drive demand for effectiveness, value, transparency and harmony in client-agency relationships. And we know from the thousands of marketers we’ve surveyed that there are some fundamental questions teams are seeking answers to right now: At Flock, these questions inform our Agency Appraisal Tool to provide a 360, independent view of client-agency working relationships. From this…
Read MoreFlock and ISBA Launch Diversity & Inclusion Guidelines
There is no doubt that as marketeers we are at the frontline of shaping the opinion and behaviours of our customers. We have an obligation as an industry to tackle bias head-on and as such we are very proud to have written these Diversity and Inclusion guidelines ‘Representation of a Nation’ in conjunction with ISBA. The…
Read MoreIs It Time For Your Marketing Operations Spring Clean?
Saturday the 20th of March was the first day of Spring! Yay! Here are a few reasons to be cheerful about the next few weeks if you Google “Reasons Why Spring is the Best Season”: Heaps of sunshine after the cold and gloomy winter. Perfect temperatures. More sunny hours in a day. The cutest baby animals. Flowers, flowers everywhere. Fresh breeze. …
Read MoreOur Head Of Operations Shares Her Thoughts On Diversity
International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock. I am so fortunate to be surrounded by courageous women who constantly inspire and support each other and who are positively committed to Flock transforming the narrative…
Read More5 Key Traits of Marketing Transformers
Here at Flock, one of the key service areas we provide revolves around our clients’ People – assessing team skills, building better relationships, and improving ways of working for the likes of McDonald’s, ASDA, Sage, Ford, and Pepsi. But also, help clients to identify and place the world’s best marketing transformation talent through our work with global executive search firm Grace Blue, who has placed candidates for clients…
Read MoreHenry Stewart Tell Us What’s In Store At Creative Operations Europe 2021
Henry Stewart’s annual event Creative Operations Europe is coming up on March 11, and we caught up with their Head of Marketing Aleesha Nagra to find out more about what’s in store for attendees. Q1. How has COVID affected the agenda of content for this year’s event? The pandemic has changed both the way that…
Read More3 New Tools To Check Your “Media Health”
After a bumpy 2020, hand on heart, how healthily would you say your media is functioning right now? With so many scrambling to find new efficiencies, new ways of working, and even new team structures, do you feel you know the value of your media now? After listening to our clients’ needs and concerns, we…
Read MoreFemale Leaders To Celebrate in 2021
2020 saw the issue of leadership styles come squarely into frame as the world looked to PMs, MPs, and to a wider extent, CEOs and business leaders, to guide us all through crisis. Many articles picked up the question of gender in-country leadership, and asked if the Covid-19 crisis was managed better by female leaders like New…
Read MoreFlock paid tribute by Nomad Foods for quick, efficient, pitch process
Happy news this week that our work with Nomad Foods has resulted in another very happy client! Steve Axe, group chief marketing director at Nomad Foods speaks to Campaign: “Axe paid tribute to Flock Associates for managing an expedited pitch process that ran for three-and-a-half months, instead of six months as was originally planned. Flock will…
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