There is no doubt that as marketeers we are at the frontline of shaping the opinion and behaviours of our customers.
We have an obligation as an industry to tackle bias head-on and as such we are very proud to have written these Diversity and Inclusion guidelines ‘Representation of a Nation’ in conjunction with ISBA.
The advice in the guide is not intended to be a one size fits all solution – rather an attempt to at least start to change our own behaviour.
Of course, we would love you to read it, and also to act on it! If you want to talk to us about any of the content we would be delighted to set up an informal 30-minute chat.
But what we don’t want you to do is read it and then do nothing.
We hope it helps you.