The Six Biggest Skills Gaps That Post Covid Marketers Are Facing
The last year has meant big changes in terms of what marketing teams have been creating and how marketing teams work together. Using over 40,000 points of data from our.
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Pushing Past Diversity in Marketing, Promoting Authentic Representation & Inclusion
Fostering a culture of inclusivity in Marketing Pride Month has begun, and with it, an important reminder that whilst there has been so much progress, the journey towards equality for the.
Marketers and Mental Health
In a recent survey of 7,000 marketing professionals an astonishing 83% said they felt burned out. Marketers had the worst result out of all the other departments within these companies..
Are you planning to in-house or in-source your advertising or media?
One of the big trends amongst advertisers continues to be “in-housing” – the process of bringing in-house some functions or skills previously managed by out-sourced suppliers; predominantly agencies. The recent WFA study reported the.
3 Steps to Benchmarking Advertising Agency Fees
For many advertisers, their expenditure on Marketing Agency Fees represents a significant investment. They, and other stakeholders like procurement and finance, want to know that they are paying a fair.
How To Action Diversity & Inclusion in Marketing
In partnership with ISBA we recently launched “Representation of a Nation“, a Diversity and Inclusion guide highlighting the importance and value of D&I for our industry, with practical advice for.
How Healthy Is Your Client-Agency Relationship?
Through these difficult COVID times, we’ve seen economic uncertainty drive demand for effectiveness, value, transparency and harmony in client-agency relationships. And we know from the thousands of marketers we’ve surveyed that there are some fundamental questions.
Do You Need Help With Your Agency Reviews?
Are you thinking of running an agency review? You already know that it can be a lot of work, and high risk without the right templates, tools, and even harder.
What does lifting lockdown mean for the Automotive industry?
This month we ask two marketing experts around our interest topic; What does lifting lockdown mean for the Automotive industry? 1 How do you foresee “unlocking” will affect your industry? Amanda – As.
Flock and ISBA Launch Diversity & Inclusion Guidelines
There is no doubt that as marketeers we are at the frontline of shaping the opinion and behaviours of our customers. We have an obligation as an industry to tackle.
Flock’s Q&A On Agile Marketing
Many marketers are changing to Agile Marketing due to the need for agility. The recent Covid situation has accelerated this trend in many cases. We have seen more agile behaviour and.
Is It Time For Your Marketing Operations Spring Clean?
Saturday the 20th of March was the first day of Spring! Yay! Here are a few reasons to be cheerful about the next few weeks if you Google “Reasons Why Spring is the Best Season”: Heaps.