We work as a Flock and celebrate our diversity of experience, style, and personality. Our ways of working are inclusive bringing the best from our experienced team.
Simon has extensive experience of marketing transformation through integrated and effective marketing and communications. He has run Creative, Media, Digital & Digital Media, Branded Content, Econometric & Poster buying companies, having been CEO, EMEA for Saatchi & Saatchi, and Aegis Media, MD EMEA for OMD. He has also held senior positions at Leo Burnett, MindShare and ZenithOptimedia.
Simon has enjoyed working towards transforming a number of World Class companies and brands such as Diageo, Carlsberg, Heineken, Adidas, Nike, Sony Electronics, Mobile, Music & Pictures, IBM, Apple, HSBC, Toyota, Kia, PSA, Bridgestone, Pepsi, Coca Cola, Sara Lee, Beiersdorf, Johnson & Johnson, GlaxoSmithKline, Unilever, P&G, T-Mobile, Vodafone and Emirates to name a few.
He has won IPA Effectiveness Awards as well as Cannes Lions, M&M Global, Media Week and Campaign Creative and Media Awards for clients such as Nike, Sony and Sony Pictures etc. Whilst in charge of the creative offering at OMD, the agency won most awarded network of the year for five straight years at Cannes, was either M&M Global or Campaign Network of the year for each of the five years, and whilst at Saatchi & Saatchi the agency became the first and only agency ever awarded in every single award category from Titanium & Integrated, through to Promotions, PR and Media.
When he is not helping clients Simon can be found fishing, shooting or ferrying his two young daughters around the West Sussex countryside.
John began his career at Dorland Advertising as Media Planner/Buyer in 1979, spending 13 years in full service Agencies with the last 8 years at McCann Erickson as a Media Group Director on the board of the Agency working on accounts Black & Decker, Esso, NS&I, Cathay Pacific and Martini.
He then joined the Sales Department of Sky Television. At Sky he was responsible for a Sales Group selling to major media buying agencies and managing the sales for the launch of Nickelodeon – a joint venture between Sky and Viacom. That role developed into acting as the Commercial Director for Nickelodeon.
In mid 1995 he was appointed as the launch Deputy Managing Director of the Paramount Comedy Channel (now Comedy Central), he was made MD in April 1996. He managed all aspects of the channel for the first six years of its existence and led the team that launched and managed Paramount Comedy Espana achieving profitability for both channels during his tenure.
After spending a year on gardening leave, i.e. fishing all over the world, he was engaged as a consultant to set up an online gambling operation for Harrah’s Entertainment.
Since that time he has consulted for major media companies and advertisers in the UK and Europe. Media companies such as Viacom, News International and IPC Media (Time Inc.) and advertisers such as Unilever, Associated British Foods, Eurostar and IKEA helping with such things as structure, system builds, transformation and pitch management.
When not at work enjoys being tormented by Everton, Somerset and Bath, fly fishing and French builders.
Florian is a results-driven marketer with a track record in managing and leading complex client organisations, delivering award-winning work and directing fully integrated campaigns for international clients such as Jaguar, Toyota, Audi, O2, Pernod Ricard, Nestlé.
He started his career more than 18 years ago in Frankfurt/Germany and moved to London in 2008 where he started working at Saatchi&Saatchi London, helping the agency to transform the Toyota Europe account. During his time there he was responsible for changing the agency processes to deliver a fully integrated approach by introducing digital and social into Toyota’s Pan-European marketing mix. In his role he was responsible for running pitches for launch campaigns within Saatchis European network, overseeing strategy, creative development and production – in true Germanic style, he managed to significantly increase production efficiencies for Toyota in Europe. He successfully managed Toyota’s image crisis in 2010, when Toyota was in the news for recalling over 2.3million vehicles worldwide. In his latest role he managed the relaunch of the Jaguar brand, reigniting global market growth by leading integrated campaigns.
At Flock he led marketing transformation projects for clients such as Campbells US, McDonald’s US, Britvic, Mondelēz Europe, Honda Europe, Toyota Europe and is the lead consultant for Marketing Operations. He is a passionate Eintracht Frankfurt supporter and adopted Arsenal as his surrogate team – he occasionally wonders if that was a good decision or not. In his free time he can be found jumping into muddy puddles, either with his 5 year old son or at the Regent’s Park football pitch.
John holds a BA in Accountancy and Financial Management gained from Sheffield University in 1982. He qualified ACMA as a Chartered Management Accountant in 1985
John has been self-employed since 1987 helping businesses that need professional financial assistance to help them develop and maintain their business. He has a proven record of working with growing companies.
John’s existing clients include a U.K. venture capitalist fund with 20 investments, a fast growing online travel agency, a film production company, and an optical manufacturer.
His previous clients have included three different advertising agencies, a private equity company, an on-line publisher with twelve sites, and empathy consultancy (mystery shoppers).
John has been married for 20 years, is a keen runner, and a qualified cricket umpire, who has been a Samaritan volunteer for 10 years.
International Director with Bring Frigo AB since September 2018. Henriette has mostly worked with FMCG within supply chain focusing on cost savings, optimisation and change management. Prior to the role with Bring Frigo, she has been with Carlsberg for 8 years and Arla Foods for 5 years.
She started within procurement with Marketing as the main category. One of the biggest undertakings was to harmonise Carlsberg’s media buying with one agency and to introduce auditing of the media buying itself, with major savings as a results. From procurement she moved into production complexity management in order to obtain greater production efficiencies and this project took her down the supply chain track leading into roles as head of central planning in Carlsberg and later on as Supply Chain Director for Carlsberg UK for four years (2008-2012).
She moved back to Denmark in 2012 and worked for Arla Foods as Logistics Director in Denmark until 2016 when she was appointed COO of Peugeot Citroen, Nordics and Baltics. The role as International Director of Bring Frigo AB has a strong commercial profile and has taken her back into FMCG.
The four years in the UK has meant that Henriette is strongly rooted in the UK and several British traditions, such as making Sunday roasts and enjoying a nice pint, have been brought back to Denmark. In general cooking is a major hobby and to offset this, fitness and running is a key priority as well.
Jaideep Prabhu is Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge’s Judge Business School. Jaideep is a member of the editorial boards of the Journal of Marketing, the International Journal of Research in Marketing and the Journal of Management Studies, and a member of the senior advisory board of the European Journal of Marketing.
He has consulted with or taught executives from ABN Amro, Barclays, Bertelsmann, BP, BT, the UK’s Department of Trade and Industry, EDS, IBM, ING Bank, KPMG, the NHS, Nokia, Philips, Roche, Shell, Vodafone and Xerox among other organisations in Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and US. He has been interviewed by or has had his work profiled on BBC News 24, BBC Radio 4, Bloomberg, The Economist, The New York Times, MIT Sloan Management Review, BusinessWeek,US News & World Report, The Financial Times, Le Monde, The Times, The Times of India, The Economic Times and elsewhere.
Prior to his current position, Jaideep Prabhu held positions at Imperial College London, Tilburg University (the Netherlands) and UCLA. He has a PhD from USC and a BTech from IIT Delhi.
Gillian is based in Hong Kong and is the Asia Pacific Lead at Flock.
Prior to Flock Associates, she was the Founder and Managing Partner of Oystercatchers Asia Pacific, specialising in improving business relationships between marketing teams, brand managers and their agencies.
Before that, Gillian ran her own retail business in the UK for seven years and spent 15 years in senior client-side marketing roles at Nestle and Procter and Gamble.
In her spare time, she loves exploring energy medicine and is a certified Reiki master, crystal, flower essence gong sound therapist. She lives on a boat in Hong Kong with her husband, two boys and a rescue dog called Larry.
Andrew is based in Hong Kong. Prior to Flock, Andrew worked for WPP across Asia – most recently as principal for OgilvyRED’s brand strategy practice in Asia and before that in Ogilvy’s sister company, Brand Union, as Chief Operating Officer (COO) for Asia Pacific.
A leading brand marketer and experienced media CEO, Andrew is a Visiting Fellow at Durham University Business School and was the Marketing Society’s UK Marketer of the Year in 2003. His career spans 17 years of C-suite experience as Marketing Director at world-leading multinational branded businesses (Nestle, Coca-Cola and P&G), 2 years as CEO of Muller, the leading UK dairy business and a further 7 years as a CEO in the UK commercial radio sector, gaining extensive knowledge of broadcast and digital media. He has helped found and sell four brand and media businesses over the last decade – in brand licensing, soft drinks, digital media and marketing consultancy – delivering exits to trade buyers or private equity.
Client Account Manager
Helen is a Client Account Manager at Flock with over 4 years of experience managing global Marketing Transformation Projects.
Over the last few years, Helen has become a generalist with experience across marketing operations, strategy, agency management, martech, pitch management and many more. She has a strong track record of leading projects with global organisations such as PepsiCo, FT, EY, Toyota/Lexus and Walmart.
Helen also has a love for sport & fitness and is currently training for the London Marathon!
Managing Director EMEA
Kieron has over 25 years of experience with brands and marketing having worked at some of the top creative agencies including McCann’s, HHCL+P, TBWA Chiat Day (Toronto), BBH and Dare Digital. There he worked on award winning campaigns for Lynx and the COI and was also involved in attracting new clients such as Sony Ericsson, Vodafone, The AA and the BBC. In the time he was there, Dare grew from 9 staff to over 70.
Kieron was then appointed as the Internet Advertising Bureau’s (IAB) first head of marketing where his role included overseeing and driving the growth of the internet advertising industry.
In 2001 Kieron co-founded The Digital Consultancy where for 7 years he drove the strategic direction and digital transformation for brands such as Shell, BP, MSD, GE, Inchcape, Pearson and Visit England.
Katie is an accomplished marketing and media professional with extensive experience in the telecommunications and entertainment industries within both the general and multi-cultural markets.
Her work at Verizon, Turner Broadcasting and Vonage has been focused on all aspects of digital including media, technology, creative & customer experience; traditional media; general marketing strategy and brand advertising. She has been a leader of innovation and contributes her ongoing success to staying on the forefront of innovation as well as her commitment to the use of data, analytics and testing in her decision making & strategy development. During her eighteen-year tenure at Verizon, Katie helped lead the brand to become one of the largest and most innovative cross-platform advertisers. She has also been deeply involved with developing accelerator programs designed to educate entrepreneurs and enable them to build innovative media businesses.
Katie is a graduate of The Ohio State University and is an avid tennis player, reader and sports fan. She also enjoys mentoring and connecting college students & graduates on opportunities within the marketing and media communities.
Katie is a Junior Consultant at Flock, working with our Consultancy team to transform the way our clients deliver their marketing operations and outputs.
Prior to joining Flock, Katie worked in a variety of marketing and communications environments across a number of sectors in design and branding agencies and most recently as a Consultant for Oystercatchers.
Katie is passionate about delivering practical, game changing pieces of consultancy and has previously delivered marketing excellence programmes for brands such as GVC, EY and Boden.
Katie is also a volunteer programme manager for the Be Awesome Night School, an organisation which provides affordable training to women in creative industries.
Client Account Manager
Estigia graduated from New York State University at Oswego with a Bachelor of Science in Marketing and has a Graphic Design certificate from Baruch College.
Prior to joining Flock, Estigia began her career at The Leading Hotels of the World, a collection of over 400 luxury hotels. In her role, she managed the office of the CMO and VP of Digital Product Development & Marketing. She led several projects, such as digital design products, supporting B2B and B2C marketing strategy, planning and supporting the execution of brand events, including event communications, creation and design of presentations and materials.
When not at the office she is traveling and experiencing new destinations and cultures. She also loves spending time with friends and family, is a savvy dancer, ice cream lover, fluent in Spanish and enjoys perfecting cooking recipes.
Laura has over 12 years experience working for well know marketing agencies such as Ogilvy, Geometry and RPM.
There she managed award winning integrated marketing campaigns across B2C sectors in FMCG, Retail, Alcohol, Sport, Travel, Beauty, Pharmaceutical and Technology. She has delivered omni-channel strategic solutions for well-known consumer brands such as Bacardi, Diageo, Mondelez, M&S, Tesco, Danone, and Coca-Cola.
Alongside consulting, Laura is a mentor and coach to junior industry peers, and an author and speaker for the MAA Marketing Diploma, having written and delivered the Shopper and Brand Experience module for the past 2 years. Laura is fiercely disciplined to training in the gym every morning and believes a good start to the day is an early one!
Head of Operations
Aysha has over 10 years’ of experience working in Operations and managing large, cross-functional projects across all departments both within the public and private sector.
She has a natural ability to nurture & coach, a personality trait that presents itself in all roles that she undertakes. Aysha is passionate about helping and supporting people through their career and currently provide coaching and mentoring to aspiring leaders and graduates in successfully developing their career pathways.
Aysha is recognised as an industry expert in driving performance excellence through people and managing change effectively in environments of rapid growth. She regularly speaks at HR events, workshops and conferences including the industry recognised CIPD professional body for HR and people development.
Outside of work Aysha loves to cook at home, as well as eating out. She is currently researching and developing the production of her own cooking and dining experience book. She also loves to dance a lot…and where possible she enjoys travelling…mainly to hot countries.
Nicole graduated with a 1st class degree in Marketing Management in 2016, she then spent a year learning Spanish in Barcelona. Since then Nicole has worked in an in-house marketing team involved in every aspect of marketing, from strategy, video, design, content, app design, SEO and all the good stuff in between. Nicole is particularly interested in the psychology of marketing, the way a brand can connect with it’s audience through various mediums. Seeing strategy and creativity collaborate, makes her tick!
Nicole is a pretty typical millennial. Her time is consumed with Netflix, eating at cool restaurants and the not so occasional red wine (Shiraz most likely). She’s from a little city in the North of England, called Preston.
Client Delivery Lead - US
Bonnie brings over 20 years of agency-side and startup experience in integrated marketing building fortune 500 brands, deep in in digital including: online advertising, social media, mobile, branded
content, and e-commerce. She’s held senior leadership roles at leading agencies such as AKQA, Code & Theory, DDB, and McCann. Experience in planning, executing, and analyzing complex marketing programs from $5k to $50MM in NA, EMEA, and APAC, for brands such as Johnson & Johnson, Microsoft, L’Oreal, JP Morgan Chase, Vogue, and British Airways.Bonnie has also spent 7 years as a growth advisor consulting with small businesses and startups on business development, user acquisition/retention, brand strategy, and content production.During off hours, Bonnie looks to maintain her 27 year snowboarding streak and grows 58 types of vegetables, fruits, and houseplant on her NYC fire escape garden.
Nick’s career has been spent over 30 years in Advertising, Media and Marketing, with spells in Agencies at Board level, as a consultant at Accenture undertaking marketing transformation to FTSE 100 clients and latterly as a client at Johnson & Johnson overseeing global media within Corporate Procurement.
Nick is quite relaxed and with a good sense of humour. Always looking to see the best in any situation and having a glass half-full approach to work and life in general.
As well as being happily married, with three grown-up children, Nick is a super keen sportsman – ex rugby, marathon runner and now very competitive amateur cyclist
A multi skilled events manager and sales consultant, with a variety of skills and experience and a demonstrated aptitude for problem solving, building relationships, budget management, and supply chain management
15+ years in Event management, sales, strategic account management , project work and supply chain management Responsible for supporting the day to day running projects and communication, event management and finance support
Over 20 years Business Development and Sales experience including Account and Relationship Management, B2B, B2C, face to face and direct sales. Highly acclaimed for cultivating lasting, mutually beneficial business relationships. Personable, yet results focused. Target driven while being approachable, constantly striving to maximise potential sales and bringing on new business.
Joanne has over 25 years experience working client-side with some of the most recognised and respected organisations across the globe including Microsoft, Disney and GAP. She started her career in the telco and tech sectors, but quickly moved into entertainment and then retail and leisure, holding very senior positions in marketing, e-commerce and digital as well as managing P&Ls with annual revenues topping £600k and always delivering growth.
More recently she has moved into the world of consulting. Her passion is getting to the route of a problem fast and creating and delivering a plan that brings the team on the journey that not only fixes the problem, but builds foundations upon which to grow and sets them up for further success.
She’s a bundle of energy, rarely fazed, and keen to move things forward and make the impact that you need. She’s adept at stakeholder management, totally understands what it’s like to be in the clients shoes and is here to help.
A real team-player – she’s also known to make great tea!
The vast majority of my career has been spent in the automotive industry, where I utilised and developed my extensive project/product management skills in order to delivery bespoke and high production products. I have experience managing a team of developers who were responsible for implementing changes to a range of automotive products. High level stakeholder management was key to managing these tasks, as well as the ability to translate technical detail into visual representation, KPIs and detail success planning.
I am a highly social person and in my free time I enjoy listening to music and going to gigs. I am also a self-confessed “tech nerd” and enjoy designing and building products using my 3D printer.
Marketing Executive Coordinator
My name is Caroline Fitzgerald. I’m from New York City, and have lived here for the past 22 years. I am a recent graduate from Bucknell University in Lewisburg, Pennsylvania where I studied Business Marketing. I have always had a passion for art and design. I have pursued these interests both academically and personally, as I often spend my free time visiting galleries and museums in New York City, as well as internationally. At Flock, I am the USA Marketing Executive Coordinator, a position that I have very much enjoyed. Working at Flock allows me to combine my love of business and creativity!
Gerard is a global content expert with a deep understanding of marketing, advertising, and multi-channel content creation. A strategic thinker he’s worked with some of the world’s best brands, and agencies including Saatchi, Ogilvy, JWT and Tag. He works closely with clients helping them realise their ambitions by building bespoke global content models tailored to their immediate and future needs. Whether restructuring creative departments, launching content studios, or building and running the USA region for the world’s biggest content agency, Gerard builds networks that are dynamic and scalable, with clear process and governance: built to deliver great creative thinking, sustainable growth, and improved ROI.
Marketing Data Analyst
Solving inter-disciplinary business problems across domains: Retail, AirCargo, Pharma, Telecom, Mobile Apps, and Gaming. Highly skilled at data analytics & data science (inc. descriptive, inquisitive, prescriptive, and predictive – ML and AI), end to end business problem solving, client engagement, and data-driven solution deployment.
Product & Tech Consultant
An internet entrepreneur and technologist, Chris has worked in areas including mobile and desktop apps for major brands, massively multiplayer games, and social media management systems.
He has been technical co-founder of six companies. Two exited, two are still operating, and two were “learning experiences”.
Chris has a BEng in Computer & Electronic Engineering and is a Fellow of the RSA.
With over 30 years in strategy roles in creative and media agencies, I was most recently at Zenith as Global Strategy Lead on pitches and key clients. As a strategy lead was responsible for devising and deploying new media operation models reflecting the changing digital landscape to ensure global strategy was translated into better local execution. As an industry thought leader, I have also spoken at client and industry conferences locally and globally including Eurobest, Dubai Lynx, Cannes Festival of Creativity, DMEXCO and the IAA World Kremlin Congress in addition to judging numerous awards including Festival of Media Awards, M&M Awards, Global & UK Effies. Once ranked top 10 Best Media Thinkers by Campaign UK, I am known as a multi award winner with a reputation as an effective creative thinker and the founder of the London Vermouth Company.
Global New Business & Marketing Manager
Norah is a certified digital marketer and experienced B2B business developer with a demonstrated history of working directly with brands, both agency and client-side in TV/Radio, music, education, advertising, and start-ups. She has a proven ability to increase online presence and deliver insight-driven digital campaigns.
Norah has a passion for music and voiceover. She has previously been the voice of many brands such as Rolls Royce and voices books for children and young adults and animation. As a songwriter, Norah has studied Music Production at the renowned Westlake Recording Studios in LA, working alongside producers and writers who have collaborated with the likes of Kayne West. Her choir background has given her the opportunity to support artists such as Jennifer Hudson and Stormzy plus background vocals on The Voice and X-Factor.
|Khia began Interning at flock after studying Business Management, Global Politics and Photography at 6th form. Khia works with Flock to support on delivering a range of global projects, from retail brands to FMCG brands, along with creative outputs in design and copywriting. She also has two years experience running a successful social media blog, encouraging people to embrace their natural hair, which has given her the opportunity to collaborate with brands, participate in events and documentaries as well as writing book reviews. Her experience gained from supporting on many projects means Khia has the ability to ensure a project is delivered successfully.
In her spare time Khia enjoys all things creative from chemical photography to up-cycling old furniture, she also enjoys spending her time in nature and adding to her crystal collection.
Iain is a recent graduate from Exeter University where he studied joint honours in Economics and Philosophy. His undergraduate degree gave him knowledge and skills in business and quantitative aspects, as well as, articulation skills both written and spoken.
He is a marketing executive at Flock and is loving the nature of the work as it provides him with exposure to fantastic clients and stimulating work where he can use his skills and learn many more!
For client projects Iain performs project management, industry research, data analysis, and deck creation. His main focus has been on project managing global pitch processes and marketing operations processes & model audit and recommendations.
In his free time he enjoys running, watching Liverpool play football, and sampling the bars and restaurants around London!
Halima is a Project Manager at Flock, supporting our client projects as well as Flock’s internal operations and processes.
With 5 years of experience in marketing, Halima has experience a senior marketing executive at Flock, working with clients to transform their marketing with clients such as Shell, Mazda and Nomad. Halima also has experience as an Account Manager at a CRM SaaS firm working with clients in the luxury hospitality industry to deliver email, social and loyalty campaigns using a single customer view.
Currently working as Head of PR for a road safety charity. I started my career in journalism where I trained in-house. I worked on B2B trade titles including Supermarketing and Hairdressers Journal for seven years, splitting my time in the editorial teams across the news and features desks.
I then moved into PR where I have spent the last 25 years in a variety of agency and in-house roles. I have run my own agency, headed up clients and key accounts in specialist and full-service teams. I’ve worked on many blue-chip and international clients, celebrities, influencers, start-ups, and global companies. I also offer crisis PR support and training. Throughout my PR career I’ve taken the lead on crisis communications for hospitality and key consumer brands.
Insights & Data Analytics Lead
Lucy’s focus is on data analytics and she works across a range of consultancy projects at Flock, including procurement, pitch management, marketing capabilities and performance assessments. With previous Flock clients including Mazda, McCormick, ASDA Walmart, Travelopia, Duracell and more.
Prior to Flock Lucy worked in marketing and agency environments, most recently leading analytics for a media agency where she drove a successful data and analytics practice working with pharmaceutical clients including GlaxoSmithKline, Novartis, Sanofi, Reckitt Benckiser, Lilly and Actelion.
I graduated from the University of Liverpool in 2019 with a 2:1 in Communication and Media with English Literature. Since then, I worked in an in-house marketing team for a B2B conference production company as well as trying my hand at HR. I am creative at heart and started a small Instagram business during lockdown doing custom line-drawings. At University I led the design and marketing team for the on-campus Arts and Culture magazine and was part of the dance society, having danced competitively from the age of 10. I am a huge binge-watcher with Netflix always on in the background, I love a trip to the theatre as well as a nice dinner at a funky restaurant over a glass (or two) of wine.
Corporate Brand & Marketing Consultant with 25+ years in global FTSE 100. Board level and NED experience. Expert in the WHY, WHAT and HOW of building a corporate brand
25+ year highly successful marketing career at GSK, working through all levels of brand management to running global behaviour change brands on weight loss and smoking control.
Spent last 8 years creating and leading the Corporate Reputation and Brand team, giving me first-hand experience of ‘selling’ the corporate brand through the organisation, overseeing complex global implementation and really importantly keeping it relevant and vibrant over the years.
I work across all aspects of building a corporate brand : CLARIFY – what company stands for UNIFY- employees around it AMPLIFY – externally, via campaigns and commercial / charitable partnerships
Nick started Deep Blue Thinking in 2018, having previously led ABA Research as Managing Director.
Nick has over 25 years experience in the research industry and brings a unique client side perspective having led the insight function at Orange, M&S, EE and The National Lottery. Nick was made a Fellow of the Market Research Society in 2018.
Deep Blue Thinking have just been nominated for the MRS Independent Consultant Award for the second time in three years.
Rupert is passionate about making seemingly complex things work smoothly and efficiently. He offers a wealth of experience in auditing, assessing and ultimately improving Marketing processes.
He has spent most of his career in leading creative agencies and was M&C Saatchi Group Creative Services Director until 2015; whilst at the agency he was also Chairman of the IPA Creative Services Group from 2008-2011.
Since leaving the agency his time has been spent as a Marketing Operations Consultant with both agencies and clients alike, across multiple business sectors both in the UK and Ireland.
During his career he has worked with multiple brands, both locally and globally, including HSBC, Three Ireland, Hewlett Packard and BBC World Service in recent years.
In his free time Rupert is passionate about sport, both as a competitor and spectator. He also can often be found fishing or swimming in the sea, rivers and lakes in South West Ireland when he is not working.
Jo has worked in strategic, commercial, product development and client leadership roles across comms planning and media agencies as well as at a media brand in both local market and international roles. From an initial background in insight and analytics, she developed to focus more on media planning and then full communications planning. She has led strategic services, multi-national pitches as well as media teams across multiple markets. Throughout her career she has worked closely with clients at multiple brands undergoing their own rapid marketing transformation, across a range of sectors.
Jo has also been guest lecturing at London College of Communications, UAL for the last three years and is a Board Trustee at the Museum of Brands, combining her personal love for history with her passion for the marketing industry.
I have experience in Marketing, Sales and Project management acquired in the UK, France and Canada.
Having a multicultural background (Nigerian, Senegalese, French and English) has facilitated my understanding and discernment of people’s diverse perspectives. I believe this cultural diversity is why I love to travel so much and what over the years has allowed me to adapt to new environments so comfortably.
In my spare time I have been known to shop till I drop but that was a past life haha! But now I enjoy the simple things in life like a cheeky glass of Pinot Grigio.
Marketing Data Analyst
I am an enthusiastic analyst with a passion to tell stories through data visualisation and statistical techniques. I have spent the last 5 years widening my knowledge within the data field, undertaking data science internships, running individual projects in my spare time (i.e predicting the likelihood of patients turning up to a doctors appointment), and using econometrics to quantify the contribution of different variables to a given KPI. I am keen to continue learning and sharing my knowledge to help businesses turn messy data, into actionable insight.
In my spare time, I enjoy travelling, spending time with friends and family – and strive to have regular catchups with them all.
Lisa has worked in strategic marketing and media in the commercial and non-profit sectors across local and global roles in the US, UK and the Netherlands.
With a background in marketing and content development, she’s led client teams across media strategy, planning and buying and worked on various brand global transformation projects agency-side. Experienced with econometrics, digital strategy, digital in-housing, partnerships and global governance, she’s passionate about effective, purpose-led marketing that is outcome focused.
Kristina Huddart is an independent DAM consultant who helps brands and cultural heritage organizations to find, implement and make the most of their digital asset management (DAM) practices.
Kristina has over 9 years of experience in the DAM industry working on the client-side across industries including finance, startup, charity, cultural heritage, energy, retail and eCommerce, and events sectors. Kristina is also a thought leader, author, speaker and educator.
Kristina specialises in building strong, successful DAM operations with the right combination of people, process, data, and technology. She provides services to organizations including:
– selecting and implementing DAM systems
– building DAM practices including metadata and taxonomy design, governance structures, data migration, and more
– leading change management and user adoption of DAM and surrounding Marketing Technologies
– supporting companies with evaluating and optimizing their existing DAM operations