The Marketing Transformation Challenge:
To quickly deliver efficiency savings by consolidating £90m media buying into one agency. Leverage the increased buying power to drive savings, higher ROI and shareholder value.
The Marketing Transformation Solution:
- Alignment of multiple stakeholders across different businesses to a consolidated Media RFP, agency shortlist and agile review process.
- Design and delivery of a robust, transparent and best practice media review.
- Development of selection criteria and agency score cards.
- Creation of a bespoke on-going 360 assessment programme to monitor agency performance, delivery and price guarantees.
The Outputs and Benefits:
- 31% net media savings over 3 years (smashing the stretch target).
- Consistent, more efficient processes across the group.
- Shared learnings enabling marketing efficiencies.
- Consolidated tools, reducing business costs.
- Consistent reporting and metrics, enabling cross brand comparison.
- Facilitated smooth transition process.