Marketing Transformation Challenge:
Improve the process by which over 60,000 piece of core content are produced annually.
The Marketing Transformation Solution:
Flock conducted key internal stakeholder interviews, questionnaire and data analysis
Two workshops were facilitated:
- Workshop 1 with 25 Global Marketing, Global Knowledge, and Heads of Business Line delivering a core process, a set of deep publishing guidelines covering the ‘what’ and ‘how,’ and detailed actionable workstreams.
- Workshop 2 with Exco members to align with key infrastructure, and capability programs in planned.
- Project management of the workstreams in planned.
Outputs & Benefits:
- Agility: “We got six months work done in three weeks”.
- Rigour: Nine key workstreams that will drive EY’s content and Digital Publishing Process.
- Net Promoter Score of +36.