Global Accountants Network

Building a Scalable Business Model


The Marketing Transformation Challenge:

Build a scalable business model within the UK with a view to expand internationally at a low cost for a boutique search firm specialising in permanent and interim staffing for qualified accountants across the capital and internationally.

The Marketing Transformation Solution:

  • Development of an Integrated Communication Strategy:
  • ­Target audience definitions (clients, candidates and the crossover of the two).
  • ­Insight development based on recruitment trends.
  • ­Brand values and service promise as foundations of content and services.
  • ­One core proposition designed to unify all communications.
  • ­Full customer journey mapping and content strategy for both target audiences.
  • Specification of a new website aimed to deliver their service promise.
  • Specification of a full SEO strategy, sourcing of specialist agency support.
  • Development and deployment of a full system of templates, processes and measures for use in-house without hiring expensive external resource.

The Outputs and Benefits:

  • Clarity of audiences and GAN’s core proposition enabling a higher ROI and lower CPA per candidate.
  • Ability to create and curate low cost content, with highly targeted communications.
  • Getting the basics right enabling a scalable business model and future proofing for international expansion.

Client Feedback

Our Marketing Strategy case studies