The Marketing Transformation Challenge:
Defend and grow market share in Australia against new disruptive competitors.
The Marketing Transformation Solution:
- A Hot House. incubation of the team for 2.5 days to identify the market opportunity and GTM strategy including:
- Target audience definitions (customers, accountants, and the crossover of the two).
- Value proposition development.
- Qualitative research to test value propositions.
- Full customer journey mapping for both target audiences and a content strategy.
- Development of a campaign idea.
The Outputs and Benefits:
- Market opportunity identified for local market and a test bed for global roll out.
- Alignment across global, regional and local teams on the value proposition.
- Significant cultural change and team building – first ever internal transfer of talent.
- Business case signed off by Global CEO & CMO.
Net Promoter Score +100 “Brilliant work from start to finish from all of you, well done guys!”