Building a Global Marketing Ecosystem

The Marketing Transformation Challenge:

Become a ‘Global’ marketing led organisation by creating a ‘Better than the Best’ marketing ecosystem.

The Marketing Transformation Solution:

• Flock undertook 30 interviews with senior stakeholders to establish key issues, blocks and opportunities.
• Flock facilitated a debrief and workshop session with the core central team and worked though 22 topics raised in the interviews with resulting clear workstreams and RASCIs.
• Create the backbone of a transformation plan to take to global marketing community at the Global Marketing Conference

The Outputs and Benefits:

• Clear R&Rs defined across the markets and the Global Team.
• Key challenges turned into tangible action plans with ownership identified.
• Integration into a wider business change program – ‘2020 Vision’
• Content creation for Global Marketing Conference including: agenda design, internal comms, stakeholder management and engagement with Top 30 Global Marketing Leaders and debrief on the findings.