The Marketing Transformation Challenge:
Become a ‘Global’ marketing led organisation by creating a ‘Better than the Best’ marketing ecosystem.
The Marketing Transformation Solution:
- Flock undertook 30 interviews with senior stakeholders to establish key issues, blocks and opportunities.
- Flock facilitated a debrief and workshop session with the core central team and worked though 22 topics raised in the interviews with resulting clear workstreams and RASCIs.
- Create the backbone of a transformation plan to take to global marketing community at the Global Marketing Conference
The Outputs and Benefits:
- Clear R&Rs defined across the markets and the Global Team.
- Key challenges turned into tangible action plans with ownership identified.
- Integration into a wider business change program – ‘2020 Vision’
- Content creation for Global Marketing Conference including: agenda design, internal comms, stakeholder management and engagement with Top 30 Global Marketing Leaders and debrief on the findings.
Net Promoter Score +50 “Enjoyed it and the approach. Good challenging discussions”.