Global Agency Ecosystem Review to Drive Growth


Marketing Transformation Challenge:

Craft a new external agency ecosystem and manage internal changes to processes/structures/tools and technologies to enable it to flourish.

The Solution:

  • Analysis of existing agency fees, hours and project plans.
  • Flock interviewed 14 stakeholders across the world, local markets, HQ, research, marketing teams and procurement to gain a clear understanding of the processes, the issues and the opportunities.
  • Flock led a global workshop with a cross-functional global team.

Outputs & Benefits:

  • An aligned workstream plan with RASCI’s has been agreed.
  • New agency ecosystem agreed by top management.
  • Identified fee savings opportunities for new agency platform approach of up to 30%.
  • Efficiency opportunities identified: over £3.1m.

Client Feedback

Our Marketing Procurement case studies