Dixons Carphone

Improving Sales and Brand Perception


The Marketing Transformation Challenge:

To increase sales and brand perception through world class agency and production resources that deliver an integrated creative, digital and content strategy executed brilliantly.

The Marketing Transformation Solution:

  • Complex stakeholder management due to longstanding incumbent relationships.
  • Hold a pitch to find the best suited lead strategic and creative agency in the UK.
  • Establish the feasibility of de-coupling production.

The Outputs and Benefits:

  • Improved overall business performance: improved sales and brand preference scores.
  • Appointment of AMVBDDO with a strategic and integrated creative scope.
  • Decoupling and alignment of print production to one supplier.
  • The new, more strategic and integrated lead agency has enabled all channels to work harder together.
  • Improved campaign effectiveness as activity is more consistent across channels and delivers better outcomes.

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