The Marketing Transformation Challenge:
To increase sales and brand perception through world class agency and production resources that deliver an integrated creative, digital and content strategy executed brilliantly.
The Marketing Transformation Solution:
- Complex stakeholder management due to longstanding incumbent relationships.
- Hold a pitch to find the best suited lead strategic and creative agency in the UK.
- Establish the feasibility of de-coupling production.
The Outputs and Benefits:
- Improved overall business performance: improved sales and brand preference scores.
- Appointment of AMVBDDO with a strategic and integrated creative scope.
- Decoupling and alignment of print production to one supplier.
- The new, more strategic and integrated lead agency has enabled all channels to work harder together.
- Improved campaign effectiveness as activity is more consistent across channels and delivers better outcomes.
“The support and advice we have had from the Flock team has been invaluable throughout the pitch process. Their approach is different, they didn’t just find us the best agency, they also helped us find the best solution to deliver marketing integration, identifying where marketing disciplines could be consolidated or needed to be split out and helping us focus on overall marketing effectiveness.” ”From our perspective this was probably the best run pitch we’ve been involved in for some time. [……] the immense care and forethought that must have been involved in preparing both the briefing pack and the immersion day shone through really clearly, and was hugely impressive. It’s been really well-paced; not too much time, nor too little. Thank you.”