Building a ‘Better than the Best’ Global Marketing Organisational Design & Operating Model

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The Marketing Transformation Challenge

  • To shift from a local market to a global RACI and process in which to deliver the new strategic vision for 2020.

The Marketing Transformation Solution

  • A three day workshop with the GMO team to develop and implement policies, frameworks, processes, tools and governance, delivering the best global marketing function in the industry.
  • Exercises to establish the GMO as a slick team and iron out any gaps or overlaps in responsibility within the new organisational structure.
  • Define the roles of global, regional and local marketers within the new structure to leverage the best from the strong global marketing team.

The Outputs & Benefits

  • A connected and aligned global marketing function with key connection points to the rest of the business.
  • A defined Marketing organisational structure with R&As within the new operating model and headcounts.
  • Development of consistent and integrated global process.
  • Defined implementation plan with key accountabilities.

The Feedback

NPS of + 60 “highly engaging…” “real experiences and understanding of stakeholder needs”