The Marketing Transformation Challenge
- To shift from a local market to a global RACI and process in which to deliver the new strategic vision for 2020.
The Marketing Transformation Solution
- A three day workshop with the GMO team to develop and implement policies, frameworks, processes, tools and governance, delivering the best global marketing function in the industry.
- Exercises to establish the GMO as a slick team and iron out any gaps or overlaps in responsibility within the new organisational structure.
- Define the roles of global, regional and local marketers within the new structure to leverage the best from the strong global marketing team.
The Outputs & Benefits
- A connected and aligned global marketing function with key connection points to the rest of the business.
- A defined Marketing organisational structure with R&As within the new operating model and headcounts.
- Development of consistent and integrated global process.
- Defined implementation plan with key accountabilities.
NPS of + 60 “highly engaging…” “real experiences and understanding of stakeholder needs”