New Global Creative Agency Partner saving 1.5m in agency fee negotiations

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Marketing Transformation Challenge:

  • Identify a new global creative agency framework for more integrated marketing efforts, avoid silos and increase collaborative thinking within the global Gore teams.

The Solution:

  • Initial workshop to identify key challenges and opportunities in finding a new global creative agency model specifically built to serve Gore’s need.
  • Agreed pitch process from agency screening selection, RFI & RFP evaluation to chemistry sessions, pitch meetings and contract alignments.

Outputs and Benefits:

  • Internal alignment from Global Head of Marketing through to Marketing Procurement to define the correct model for Gore, ensuring project success.
  • World-class RFI, RFP document.
  • Flock managed internal SOW alignment.
  • Flock agency selection tool used for technical analysis of agencies.
  • Facilitation of internal and agency meetings throughout the process.
  • Provided constructive, objective feedback to all participating groups
  • Agency commercial analysis and benchmarking exercise.
  • Contract negotiation savings over €1.5 m in agency fees