- To align the JW team against an integrated plan and a set of priorities that will drive sales, and brand impact.
- To identify integrated activities that offer maximum effectiveness and efficiency.
- To identify the best means to effectively and efficiently deliver the strategy and plans.
- Workshop to define ‘what good looks like’, the organising activity and workstream development with RASCIs
Outputs & Benefits:
- A strong, consumer focused integrated communication plan for Autumn / Winter
- An integrated internal team to implement the plans