Integrated Communication Plan for Autumn / Winter

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Business Challenge:

  • To align the JW team against an integrated plan and a set of priorities that will drive sales, and brand impact.
  • To identify integrated activities that offer maximum effectiveness and efficiency.
  • To identify the best means to effectively and efficiently deliver the strategy and plans.

The Solution:

  • Workshop to define ‘what good looks like’, the organising activity and workstream development with RASCIs

Outputs & Benefits:

  • A strong, consumer focused integrated communication plan for Autumn / Winter
  • An integrated internal team to implement the plans