The Marketing Transformation Challenge
To search for a global demand gen agency that can provide leap frog thinking and creativity and relaunch the brand whilst ensuring that the creative assets are transcreated in an effective way that ensures visibility and compliance of toolkits at local market level.
The Marketing Transformation Solution
- A creative agency search pitch.
- A decoupling partner search to widen the creative talent pool and build creative delivery capabilities globally.
- Benchmarked fees against the Flock pool.
The Outputs & Benefits
- A roster of agencies to deliver FY16 creative across 5 global campaigns.
- A decoupled production partner to build a flexible and agile model.
- Global partners to underpin the organisational shift to a global organisational design
- Built capabilities within Legal and Procurement on the nuances of creative and decoupling contracts and negotiation.
- Flock are to advise on further quick wins and an overarching global marketing procurement strategy.
- Fees are still in negotiations and a wider group play is being considered.