September Flockology: Ideas and Insights to Improve Your Marketing




Your essential monthly guide to what’s hot in the world of marketing

Welcome to the September edition of Flockology, where we’re bringing you the hottest stories and must-reads from the past month. If you’d like to chat about these stories further, or share additional insights, please do get in touch


Integrating mobile commerce into your retail strategy
There has been a 21% increase in value in the m-commerce market. Needless to say, the digital age is growing – and it’s growing fast. Check out Flock’s infographic on the mobile market, and see how your business can take advantage.


Unilever works to future-proof their business
As part of their transition to ‘marketing in a connected world,’ Unilever has begun the process of integrating their global and local brand teams into one international function. Read more on this change here


McDonald’s snapshot for the future

McDonald’s has recently awarded Omnicom their US business, changing the ways in which the marketing industry has worked. They have created a more connected model for their business, and an image for what the future will be. See here for MediaVillages perspective on this change.

Flock USA CEO, Maarten Albarda, has also detailed what the industry can learn from this pitch. Read his thoughts here


Helping McDonald’s restructure their agency ecosystem
Flock worked alongside McDonald’s to redefine their marketing ecosystem to create The Agency of the Future. See more details on our work with McDonald’s here


The digital top 10 in FMCG
L2 Inc. have released their Digital IQ Index on FMCG brands, and have listed the top 10 food brands within Digital. Featuring Campbell’s, a current Flock client, see how the brands rack up, and who’s claimed the number 1 spot. Read on here


Smart devices have shaped the world – how are businesses keeping up?
With smart devices connecting the world, how is this impacting the business world? Digital Doughnut has delved into the Internet of Things and is talking about how the business world is taking advantage of this new technological landscape. Check it out here


Are you set up for the new age of digital?
Flock has helped many other companies take advantage of the latest trends, and set their businesses up for success – see how we do it here


Productivity is being found outside of the office
A FlexJobs survey has shown that only 7% of employees felt most productive when working within the office, whereas over 50% felt they accomplished more when working from home. Why does a remote office work for businesses? Find out what it offers here


Are you looking for a flexible work environment?
Flock promotes a great working atmosphere, and we are HIRING! We are looking for a New Business Developmentn Manager for our London office. See this job, and others on our Careers page here


We are now on Facebook!
We have just opened our Facebook page for more ways to access insights into the marketing world. Like us, and share your thoughts on our page here

We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.

In the meantime, you can see more about our services here, or our most recent work here

See you next month!

The Flock Team

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