Looking Back on Creativity in 2019


Florian Voigt

“What will the new year bring?” That’s always the big question in early January. Before we look at the year ahead, let’s have a quick look at some of the highlights of 2019.

Detox Chai-Soy-Latte in hand, ready, steady, let’s go…

2019 seems to have been all about data, big data and even bigger data… but what about creativity? – So let’s talk about the good creative work from the past year!

Good Work

Luckily there was plenty of outstanding work done last year, I’ve just picked two examples:

KLM – Fly responsibly

A really brave move, tackling their biggest challenge head on.

Whether it’s Extinction Rebellion, the Fridays for Future movement or simply a younger generation that will not get on flights anymore, climate change is front and centre in the public and political sphere.

Dutch airline KLM entered the conversation with a campaign asking people to fly less. The video and open letter from CEO Pieter Elbers asks: “Do you always have to meet face-to-face?” and “Could you take the train instead” BTW: no actual flights were taken for the making of their film.

Nike – Dream Further

In another powerful push celebrating women’s football from the sportswear giant, Nike released this ad is the latest instalment in its celebrated Just Do It campaign, building on the momentum of ‘Dream Crazier‘, the Serena Williams-narrated tribute to the exceptional feats of female athletes.

So, what’s to come in 2020?

2020 is a difficult year to predict, but our EMEA Managing Director took a stab at it here.

In marketing operations, a big trend continues to be agile marketing and the way teams work with each other (and their agencies) to produce world class marketing output.

Flock has helped many clients on their transformation journeys to become more agile in both process and ways of working. And the most debated word in marketing operations, ‘Agile,’ doesn’t mean that you have to religiously stick to the various agile methodologies — if pain points and barriers can be reduced, teams will be able to focus on what matters most: producing better work.

Who can say no to that?

A new year always represents a new start and a chance to look at processes and ways of working, so why not give us a call to talk about how we can help.

Flock Discount – 20% off tickets to Creative Operations London 2020

We’re looking forward to the Henry Steward Creative Operations conference in London on 6 March 2020 at St. Paul’s, London. It’s a great chance to meet with professionals from across the creative operations discipline, share best practices and learn about what’s next in the field.

We’re glad to be offering potential attendees 20% off their Early Bird ticket price – just use our discount code ‘FLOCK20’ during registration. You can find out more about the event and register here.

Our CEO, Simon Francis, will be there if you fancy a chat – we’d love to see you there!

Happy new year!