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Media and Creative – Are We Still Speaking Different Languages?
We recently hosted a webinar edition of our Conscious Recoupling event, all about the integration (or lack of) between Creative and Media. Hosted by Bonnie Chu, Principal Consultant at Flock, the webinar featured a panel of marketing thought leaders discussing…
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Flock and Screendragon Announce Strategic Partnership
We are delighted to announce a new strategic partnership with Screendragon. Bringing together Flock’s expertise in transforming marketing processes, operations and agency scoping, with Screendragon’s world class automated workflows, this partnership allows us to join process jedis and tech jedis…
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It is time for creative and media to get back together again, but some things have got to change first…
On the 23rd May 2024, Flock hosted Conscious Recoupling – an event centred around the dynamic between creative and media to discuss if the two disciplines were getting back together again. We were joined by a lineup of great panellists…
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Media Health Check Tool
We built the Media Health Check tool to leap forward from old style media audits. The media landscape has changed. Media performance is no longer purely driven by media costs and simple measures of quality. A successful modern media environment…
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Future-Proofing Procurement Contracts Webinar Summary
In case you missed it, we hosted an webinar on contracting trends titled “From Hindsight to Foresight – contracts that stand the test of time” on March 13, 2024. Our panel of experts — Simon Francis, Chair & Co-CEO; Peter…
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Are you ready to unleash the power of retail media?
In the ever-evolving landscape of Retail Media, businesses face a myriad of challenges that hinder seamless operations and growth. Retail media is forecast to hit 25% growth in 2024 (according to GroupM analysis) and will be the fastest growing ad-channel…
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Is AI stuck on the bench for brands at Super Bowl LVIII?
The ultimate spectacle in sports is just days away, with the Kansas City Chiefs taking on the the San Francisco 49ers in front of an expected 115 million viewers. We’re excited – are you? The Super Bowl isn’t just a…
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Unveiling Media Trends 2024: Insights from a Dynamic Roundtable
Dive into the world of media with us as we unpack some insights from our recent roundtable featuring media specialists from Banking, Retail, Pharma, Automotive, FMCG, and Industry Bodies. This cross-industry get-together aimed to uncover best practices, share unique perspectives,…
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Flock Associates announces new leadership team to further accelerate growth and innovation
[ London, United Kingdom, January 17th 2024 ] Flock Associates, the global marketing consulting firm leading in itsdata driven approach to agency scoping and management, has today announced its newly appointed leadership team. The company has internally appointed a Co-Chief…
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Insider Edition with Yin Woon Rani: How to Adopt a Student for Life Mindset
The road to continuous learning is not easy, especially when you can’t find the time. It’s possible that you might have a full-time job, young children to care for, a family to attend to, or you may struggle with motivation…
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Flock Customer Experience Forum 2023
The 9th of November marked our final Flock X event of the year, and in true Flock fashion it did not disappoint. Attended by organisations from small start ups, to leading FMCG’s. The event was a buzz with riveting conversation,…
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Lessons learned at ProcureCon 2023
We recently attended ProcureCon 2023 in Tampa, Florida. It was great to get an insight into the latest developments within procurement as well as the role this plays alongside marketing. Some of our key takeaways are below: More than just…
