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Are you ready to unleash the power of retail media?

In the ever-evolving landscape of Retail Media, businesses face a myriad of challenges that hinder seamless operations and growth. Retail media is forecast to hit 25% growth in 2024 (according to GroupM analysis) and will be the fastest growing ad-channel…

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Is AI stuck on the bench for brands at Super Bowl LVIII?

The ultimate spectacle in sports is just days away, with the Kansas City Chiefs taking on the the San Francisco 49ers in front of an expected 115 million viewers. We’re excited – are you? The Super Bowl isn’t just a…

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Unveiling Media Trends 2024: Insights from a Dynamic Roundtable

Dive into the world of media with us as we unpack some insights from our recent roundtable featuring media specialists from Banking, Retail, Pharma, Automotive, FMCG, and Industry Bodies. This cross-industry get-together aimed to uncover best practices, share unique perspectives,…

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Flock Associates announces new leadership team to further accelerate growth and innovation

[ London, United Kingdom, January 17th 2024 ]  Flock Associates, the global marketing consulting firm leading in itsdata driven approach to agency scoping and management, has today announced its newly appointed leadership team. The company has internally appointed a Co-Chief…

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Insider Edition with Yin Woon Rani: How to Adopt a Student for Life Mindset

The road to continuous learning is not easy, especially when you can’t find the time. It’s possible that you might have a full-time job, young children to care for, a family to attend to, or you may struggle with motivation…

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Flock Customer Experience Forum 2023

The 9th of November marked our final Flock X event of the year, and in true Flock fashion it did not disappoint. Attended by organisations from small start ups, to leading FMCG’s. The event was a buzz with riveting conversation,…

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Lessons learned at ProcureCon 2023

We recently attended ProcureCon 2023 in Tampa, Florida. It was great to get an insight into the latest developments within procurement as well as the role this plays alongside marketing. Some of our key takeaways are below: More than just…

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Flock Associates launches a new feature of the agency scoping tool

Flock Associates launches a new feature of the agency scoping tool to help brands better control their agency fees, promoting transparency, trust, efficiency and agility. [ London, United Kingdom, November 21st ]  Flock Associates has just launched a new self-serve…

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Ensuring you take a meaningful approach to Influencer

Influencer marketing has quickly become a key tool in every good marketers toolkit, being coined as a careful blend of old and new marketing. A tactic in the modern-day marketing mix that we see propelling brands to new heights through…

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Redefining Experiences – A Customer Experience Forum Hosted by Flock

For the 2nd time this year, Flock are inviting you to join us for an evening of stimulating insights and engaging discussion!  If you attended our Creativity 2.0 Event earlier this year, you will know that we thrilled our attendees…

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ISBA and Flock Launch REFRAME: Guidance for Accessible Advertising

ISBA and Flock have launched REFRAME: Guidance for Marketers on how to incorporate Accessibility into their advertising campaigns.  The ambition of the guide is to encourage all advertisers to consider accessibility when briefing to drive towards an Accessible AV advertising…