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Bonnie’s hot takes: How effective marketing processes can leverage MarTech for data-driven results
Last week I attended Advertising Week in NY. What really stood out to me is how the adoption and usage of MarTech – whether in AI based audience targeting, content production at scale, or predictive analytics and trigger points, is…
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Flock Associates taps Cormac Loughran as Global Sales Lead
London, 3rd October 2024 Flock Associates, the global marketing transformation and consulting firm, today announced the appointment of Cormac Loughran as Global Sales Lead. The appointment comes as Flock continues to grow and develop its tools focused on improving marketing…
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To Hub or Not to Hub: a Modern Media Question
The globalisation of advertisers, advent of global media players and technologies like Google and Meta, and the quest for efficiency has seen many advertisers and their agencies explore consolidating media buying into hubs. These buying hubs are centralised units covering…
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Flock’s Bionic Ecosystem Event – Finding the sweet spot between creativity and technology.
On Thursday 12th September, we hosted a Flock morning panel discussion in Savage Garden, Tower Hill. The event focused on our Bionic Ecosystem concept – building a future-facing marketing ecosystem that harmonises the relationship between technology and human talent/creativity to…
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Media and Creative – Are We Still Speaking Different Languages?
We recently hosted a webinar edition of our Conscious Recoupling event, all about the integration (or lack of) between Creative and Media. Hosted by Bonnie Chu, Principal Consultant at Flock, the webinar featured a panel of marketing thought leaders discussing…
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Flock and Screendragon Announce Strategic Partnership
We are delighted to announce a new strategic partnership with Screendragon. Bringing together Flock’s expertise in transforming marketing processes, operations and agency scoping, with Screendragon’s world class automated workflows, this partnership allows us to join process jedis and tech jedis…
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It is time for creative and media to get back together again, but some things have got to change first…
On the 23rd May 2024, Flock hosted Conscious Recoupling – an event centred around the dynamic between creative and media to discuss if the two disciplines were getting back together again. We were joined by a lineup of great panellists…
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Media Health Check Tool
We built the Media Health Check tool to leap forward from old style media audits. The media landscape has changed. Media performance is no longer purely driven by media costs and simple measures of quality. A successful modern media environment…
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Future-Proofing Procurement Contracts Webinar Summary
In case you missed it, we hosted an webinar on contracting trends titled “From Hindsight to Foresight – contracts that stand the test of time” on March 13, 2024. Our panel of experts — Simon Francis, Chair & Co-CEO; Peter…
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Are you ready to unleash the power of retail media?
In the ever-evolving landscape of Retail Media, businesses face a myriad of challenges that hinder seamless operations and growth. Retail media is forecast to hit 25% growth in 2024 (according to GroupM analysis) and will be the fastest growing ad-channel…
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Is AI stuck on the bench for brands at Super Bowl LVIII?
The ultimate spectacle in sports is just days away, with the Kansas City Chiefs taking on the the San Francisco 49ers in front of an expected 115 million viewers. We’re excited – are you? The Super Bowl isn’t just a…
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Unveiling Media Trends 2024: Insights from a Dynamic Roundtable
Dive into the world of media with us as we unpack some insights from our recent roundtable featuring media specialists from Banking, Retail, Pharma, Automotive, FMCG, and Industry Bodies. This cross-industry get-together aimed to uncover best practices, share unique perspectives,…
