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MARKETING PROCUREMENT LEADERS GATHER AT THE FLOCK FORUM
Flock held the latest in its series of Flock Roundtables in sumptuous surroundings in Mayfair London this week. This roundtable was focussed on the marketing procurement community and attracted marketing procurement leaders from leading global companies, trade associations and consultancies….
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Navigating the Future of Marketing through the Power of Customer Experience (CX)
Elevating Your Business Through Holistic Customer Experience In today’s dynamic marketing landscape, Customer Experience (CX) is pivotal. The impact of CX extends far beyond customer interactions; it permeates every facet of a brand. From marketing strategies and organizational structures to…
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The Agency Scoping Process is broken – here’s how to fix it!
Our scopes of work are a mess, how can I get oversight as to what my agencies are actually doing? We have no control over agency spend, it’s like a bar tab, how can I have visibility of fees? How…
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Evolving Measurement in Media and Marketing
It seems we are once again at a pivotal point in marketing history – as digital and performance marketing has matured, the days of ‘easy gains’ are long gone. The one thing the industry *says* it’s agreed on is that…
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Transparency, a few years post-ANA
Back in 2016, the media and marketing industry was shaken by a ‘bombshell’ report on transparency that was published by K2 Intelligence, on behalf of the ANA. The report brought to light a number of trading practices many media houses…
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The Good, The Bad & The Ugly of In-housing
With so much noise in the marketing-sphere regarding in-housing vs. outsourcing, it can be difficult to make an informed decision that is right for your business. Whether it be due to some frustrations with your incumbent agency, or wanting to…
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How do you evaluate an agency?
Appraisals are sometimes dreaded by marketers and their agencies. They can find it painful, arduous, and tense, but it doesn’t need to be that way. The provision of transparent, evidence-based feedback helps partnerships to reset, reassess and delivers better, more…
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Decoding Marketing Agency Costs: How Much Should You Pay?
It is essential that marketing departments get the most out of their budget as possible and for many brands a large portion of this budget is spent on agency fees. There are a range of marketing agencies that companies can…
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7 Signs Your Organization is Working in Silos
Spotify, JPMorgan, Sonos, Meta, Microsoft, Ernst & Young. Those are just some of the companies that are experiencing reorganizations in 2023 due to layoffs. While economic uncertainty seems to be the primary reason for this, the reorganization of company structures…
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Exploring the Latest in Digital Asset Management & DAM Europe 2023
Digital Asset Management (DAM) has become an essential component for businesses to effectively organize, store, and distribute their digital assets. As technology continues to advance, the world of DAM is evolving rapidly, offering exciting opportunities for businesses to optimize their…
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Cannes Highlights: Creativity 2.0 and Strong Partnerships
In the dynamic realm of marketing, a fresh creativity model has emerged, blending innovative work methods, data-driven insights, creativity, and advanced technology. We call this Creativity 2.0. This powerful fusion is a game-changer, solving consumer and business challenges while fuelling…
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Inclusive Creativity Takes Center Stage at Cannes 2023
The Cannes Lions International Festival of Creativity, one of the world’s leading celebrations of creativity in the communications industry is upon us and every year, thousands of creative professionals gather at Cannes for a week-long festival that showcases the best…
