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Platinum Jubilee: A CMO Perspective

On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day bank holiday weekend, will mark a major milestone in the…

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5 Urgent Priorities for Media Directors

There is no shortage of topics for major advertising media directors to look at this year. From inflation, talent acquisition, the metaverse, NFTs, and media diversity, to new brand safety topics, sustainability, privacy, the shift to a cookie-less world, geopolitics…

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A successful pitch – The recipe

In part one of Running a Successful Pitch, we break down the ten most important observations we at Flock have seen, time and time again. As a marketing transformation agency, we are, of course, frequently asked about our experience and…

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The Best Remuneration Model for Your Influencer Marketing Agency 

Influencer marketing has been a hot topic in the boom of social media over the last few years. More and more of our projects include this type of work. Continuing with our Flock series on Influencer Marketing, previously we covered…

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Understanding the Three Key Factors to Agile Transformation

A recent McKinsey report cites some mouth-watering statistics relating to organisations that have achieved a successful agile transformation. Overall, these organisations saw 30% improvements in customer satisfaction and efficiency, 5 – 10 x increase in speed of decision making, and…

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How To Run a Successful Pitch

Running a smooth pitch process comes with a host of challenges. At Flock, we have run over 100 pitches, across all disciplines and regions, big and small, and always with the most important goal in mind – bringing together what…

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Reviewing Your Agency Fees in 2022

HERE’S WHAT YOU NEED TO KNOW Agency Fees account for a significant amount of the marketing budget within organisations. It is no surprise then that key marketing stakeholders such as procurement and finance want to know that their fees are…

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Flock Agency Scoping Tool Updates

Flock is delighted to announce the latest update to our Agency Scoping Tool. The Flock Scoping Tool is used to: Help clients manage their scopes of work and fees with their agencies Manage the commercial aspects of pitch processes Benchmark…

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Creative Operations London 2022

For another year running, we are proud to sponsor this year’s Creative Operations meetings from Henry Stewart (HS Events), Europe’s leading conference dedicated to Creative Operations. This year sees a return to in-person format for brands and agencies for the…

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Make Noise and Win with Your Influencer Marketing Agency

Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you…

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International Women’s Day: Be Bold

March 8th marks International Women’s Day with the theme being #BreaktheBias. We are all responsible for our thoughts and actions, and consciously and collectively we can break the bias in our communities, workplaces, schools, colleges, and universities, calling out gender…

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Learn How to Measure Your Authentic Representation

Throughout the month of February, we have been celebrating the LGBT community and Black History in the US, raising awareness for them both. Even though we reach the end of scheduled events, it’s crucial the learning continues beyond the month.  Previously,…