FLOCKOLOGY – CONNECTION PLANNING
With the flourish of different digital platforms, the ultimate goal of advertisers is connecting with their consumers in a meaningful way, at the right time and the right place. Therefore, agencies and advertisers are urged to work seamlessly together as one connected team.
That is easier said than done and often requires a transformation in ways of working. Connection Planning is the process that aids advertisers to do that. There are a few elements and processes of Connection Planning that you may want to put in place, which are (1) Integration leads, (2) Integrated briefings, (3) Integrated planning sessions, (4) Remuneration Model and (5) Agency & Client Appraisals.
DISCOVER THE DETAILED SUGGESTION FOR A SUCCESSFUL AGENCY ECOSYSTEM
We are hosting an in-house panel event –“An Evening With The Transformers”, with senior marketeers from companies such as FT, Coca Cola, Porsche, Saatchi and LinkedIn talking about how they have transformed their organisations in 2019 and top tips for 2020. With great talks, great networking and drinks, the event is happening on Thursday 28th Nov from 6 pm onwards at 235 High Holborn, London, WC1V 7LE. Take a look at a snapshot of our last event here!
If you wish to attend, please RSVP julie.marshall@flock-associates.com.
Flock was honoured to host an insightful breakfast with marketing and tech leaders in New York City about the hot topic of “Setting up an in-house agency”. Great stories about learnings, practices and failures have been boiled down to the key 8 challenges that marketers need to consider when bringing agency in-house.
8 CRUCIAL ELEMENTS TO CONSIDER FOR IN-HOUSING
‘MAXIMISING YOUR AGENCY RELATIONSHIP’
PROCURECON MARKETING 2019
As a sponsor of ProcureCon Marketing 2019 in Texas, USA we are delighted to be hosting a workshop on ‘Maximising Your Agency Relationship’. This workshop will take a deep dive into how to make the most out of your agency relationship and illustrate the importance of transparent remuneration, effective agency appraisal, and great scoping to minimise waste. If you are attending, please sign up ASAP.
We would love to meet you for a chat over a coffee during the 3-day event. If you are attending, contact us here.
Consumer Demand For Personalized Content Reaches All-Time High
42% of customers said they get annoyed when their content isn’t personalised. Adobe research reveals eye-opening statistics about consumers’ digital use. See more. Read more.
> 5 secret transformation drivers behind mass personalisation
How do we boost transparency in digital advertising?
Transparency shouldn’t be encouraged; it must be demanded by those who are aware of the issues that a lack of transparency causes. See marketers’ views on transparency issues. Read more.
> A new form of transparency Flock is advocating strongly for
We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on them, or what else is going on in the world – get in touch with us or use #Flockology @FlockAssociates – we’d love to hear your views. In the meantime, you can read more about our services, or our most recent work.
See you next month!
