Flockology: New year, new trends, new services


Your essential monthly guide to what’s hot in the world of marketing

Flock Associates CEO Simon Francis celebrates Flock’s 5th anniversary and launches its new services.

Flock Celebrate
their 5th Anniversary
and Launches New Services

To celebrate 5 incredible years, Flock is delighted to announce new services that are designed to help marketers transform their marketing outcomes. We offer four core disciplines: Marketing Strategy,Marketing Capabilities, Marketing OperationsMarketing Procurementeach of these disciplines now has multiple services.

5 Trends that will dominate digital in 2018
The year of the MVP, everything data and addresses issues of legal systems. Read more here in this years predicted digital trends.


Brands are shifting marketing effectiveness from justification to learning.

Three-quarters of major brands are focusing on transforming their marketing effectiveness with a clear direction being a culture of learning and enhancement of internal capabilities. Click here to read more.



Independent agencies are poised to win larger advertisers amid media transparency fall out.
The issue with media agency transparency is turning into action with smaller independent agencies winning the trust and business of large brands. Click here to read more.

What the future hold for connected cars in 2018?


Connectivity. The demand is growing and automotive brands need to step up to win consumer interest however, this leads to marketing challenges regarding safety, promotion, place and competition. To read more, click here.


How Marketing Operations effects marketing accountability.

In today’s world, marketers place very descriptive names upon roles leading to disengagement between role and accountability for financial results. Do you have this issue within your organisation? Read more here.


GDPR Compliant

The new General Data Protection Regulation (GDPR) principles come into force from the 25th May 2018, which will affect the processing and holding of personal data. Flock is committed to complying with GDPR and has started to implement the changes now. See our privacy policy for more information on how we use your data.

We aim to keep all our content relevant and useful to you and will only send material we think you may be interested in reading, or to update you with any Flock news.

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We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.

In the meantime, you can read more about our services here, or our most recent work here.

See you next month!

The Flock Team


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