A Transformation Dinner with Flock
Simon Francis
Flock were delighted to co-host a Marketing Transformation Roundtable with Percolate, in New York City last week.
20 top marketers gathered to socialise, make new friends, but also to discuss the critical topics surrounding effective marketing transformation.
The lively debate ranged from:
How to identify the best technologies to drive omnichannel communication programs?
How to change marketing processes to make them more agile?
How do leaders effectively lead transformation efforts?
How do marketers find the next generation of marketing talent?
How to work more effectively with agencies?
How to build the business case for Marketing Transformation?
Mitchell Caplan, MD of Flock USA, and Simon Francis, CEO of Flock, attended the dinner and both observed that many of the marketers were uncertain about how best to structure internal studios, production hubs, and agencies. Also, some were unsure on how to effectively appraise their agencies (both internal and external), and how many were struggling with the universal adoption of marketing technology.
If you’d like to be invited to future Flock events please mail us on hello@flock-associates.com