Flock is thrilled to have helped Diageo bring together the Diageo World Class 2013 campaign. Whilst the details of our involvement are confidential we are delighted to show you some of the integrated campaign elements that are in the public domain.
The campaign centres around the Diageo World Class 2013 Bartender of The Year awards, and content produced from it. Here is a link to more details about the competition.
The campaign is built of:
- Trade Programs & Training
- TV Show
- Digital & Social Media
- Experiential Events
- Online Advertising
Here are some examples of the great work created by the agencies involved in the programme. Click on the images or the titles below to view the work online.
The World Class 50: Definitive Drinking Guide
World Class TV Show Teaser on YouTube
World Class Local Digital activity – MTV Spain (in Spanish)
World Class PR Activity – just one local example from Billionaire Asia Pacific
World Class ECRM Programme – World Class Club (Please be aware there is no active link for this image)
World Class Social Media for Trade – Facebook – Click to login or search for “Global World Class Finals”.
If you love the best drinking experiences in the World; the best bartenders, the best bars, the best drinks, and the best experiences, we hope you agree that World Class is a fantastic source of ideas and inspiration. We would love to hear what you think of the World Class programme, please contact us here or pop in for a cocktail!
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