In September 2013 it was revealed that Dixons Retail plc had decided to review their UK, lead advertising communications agency and had called a pitch. As one of the largest advertising spenders in the UK, this review was set to be one of the biggest of the year.
Dixons who have been with M&C Saatchi for over 20 years shortlisted M&C, AMV/BBDO, BBH, and 18 Feet & Rising.
This week it was announced that Dixons has appointed AMV as its new, lead strategic and creative agency and the team at Flock are delighted to have supported the Dixon’s Procurement Team throughout the process.
If you want to read more about the advertising pitch, attached are some articles from The Drum, More About Advertising, and Campaign live.
- The Drum – Dixons Retail appoints AMV BBDO as lead creative agency
- More About Advertising – Dixons moves £50m account from M&C to AMV/BBDO
- Campaign Live – Dixons Retail hires AMV BBDO
If you want to know more about how Flock helped Dixons and the services we offer, please feel free to give us a call or drop us an e-mail.
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