Flock Launches Scoping Tool To Transform Agency Fee Transparency


Simon Francis

Flock Associates – The Marketing Transformation Company – launches a new agency scoping tool to help brands better control their agency fees, promoting transparency, trust, efficiency and agility.

[ London, United Kingdom, May 13th ] Flock has today launched its Agency Scoping Tool. One of the foundations of a great client and agency relationship is a clearly defined scope, and fair pay for that scope.

However, many advertisers are still using spreadsheets to scope their agencies and suffer from labour intensive work, that is frequently inaccurate, with agencies often providing non-transparent and non-standard input, which makes comparison and benchmarking impossible.

And, with $264 billion in agency fees changing hands each year, it is critical that advertisers have the most powerful tool available to them to manage the process.

The Flock Agency Scoping Tool ensures that Agency scopes and fees are transparent, they are granular, that effort levels are clearly identified by task and that calculations and analysis are accurate.

The Flock Agency Scoping Tool is cloud based, fully secure and allows for any type of agency to be scoped. The tool features over 400 standard titles and it allows for different fee and bonus structures to be created whilst catering for all markets and currencies.

The Flock Agency Scoping Tool captures technology, data, research, production and other pass through costs. And, its powerful analytics suite allows instant analysis of fees and effort by division, brand, initiative, and by geography, agency, discipline, job title, seniority and much more. Rates and effort can be compared versus other agencies, prior years and Flock benchmarks.

The Flock Agency Scoping Tool is simpler for agencies and advertisers to use, and eradicates the labour intensive, inaccurate exchange of numerous spreadsheets that frustrate both sides. Ultimately it allows agencies to be transparent about their fees and prove their value, and for advertisers to be sure that they are getting the best value for money from them.

Speaking of the launch Simon Francis, Chief Executive of Flock Associates said, “It is exciting to launch another tool that transforms the relationship between agencies and advertisers. The scoping and fee process have historically been wildly inefficient for many clients and a source of frustration for agencies and advertisers alike. The Flock Agency Scoping Tool changes all that. It kills mindless and complicated spreadsheets, and hours spent creating inaccurate reports! Alongside our Flock Agency Appraisal Tool and contractual services, we offer clients a full agency governance suite”.

Details of the Flock Agency Scoping Tool can be found here:

Flock Associates is founded by world class global marketing leaders who design marketing transformation solutions. We gain alignment, save time and money and create simpler, more effective marketing organisations and plans. Our purpose is to support, inspire and transform the lives of marketers.

Contact: [Simon Francis]
Phone: [+44 7768465952]
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