Your essential monthly guide to what’s hot in the world of marketing
Happy New Year! Welcome to the first edition of Flockology for 2017, where we’re bringing you the hottest stories and must-reads from the past month. If you’d like to chat about these stories further, or share additional insights, please do get in touch
Global Marketing Procurement Community reveals their top issues for 2017
Flock CEO’s Simon Francis and Maarten Albarda spoke at the WFA Global Procurement Management Meeting last month, discussing our work with McDonald’s Agency of the Future. See Maarten’s round up on the discussions and outputs from the meeting, highlighting how agencies must evolve for 2017, in our latest blog here
Budgets continue to climb as Gartner releases CMO Spend Survey
Marketing budgets have climbed for the 3rd year in a row, increasing to 12% of company revenue, and 57% of market leaders expect it to keep rising in the new year. See more findings and predictions from Gartner’s CMO Spend Survey – register to Gartner to request your copy here
To bundle To bundle or to unbundle? That is the question.
Flock USA CEO Maarten Albarda is sharing how consumers have begun unbundling their consumption, and how agencies and holding companies are reacting to this. See his thoughts and conclusions on our blog here
Programmatic advertising set to rise
In the year 2017, while social media is set to grow 25% and online video 20%, programmatic advertising is set to grow 31%. Zenith discusses this, and more statistics for the new year here
Flock has helped multiple global clients set up their marketing technology stack, and put processes and training in place for best practice. See our latest case history below specifying a full marketing tech stack. See what we’ve done for others, and what we can do for you
What is the most compelling way to reach your audience?
Cloud software company HighQ recently released an infographic showing the growth of video through 2016, and the trends for the new year. See how this medium has evolved, and what’s in store for the future
Is it really all about digital engagement?
Forrester Research reported that the rate of engagement among a brand’s Facebook fans is 7 in 10,000, and 3 in 10,000 for Twitter. Financial Times makes the argument that TV is still in great condition for advertising usage. Do you agree?
In the video above, Professor Scott Galloway recently spoke at an L2Inc Clinic on the winning and losing brands of 2016, and how you can come out on top in the new year.
CEO of Sparks & Honey, Terry Young, is also detailing the top 5 trends that are key for marketers to know for 2017 on AdWeek. See the detailed list and Terry’s commentary here
Are you set up for success in the new year?
Flock is composed of world class marketing consultants, with over 250 years of combined experience. See our core services and what we have done for others. Check out our core services and cases here
Buster the Boxer | John Lewis
John Lewis knows how to make a Christmas advert. Partnering with The Wildlife Trust, they’ve told the lovely story of Buster the Boxer and what makes him happiest this year.
Coming Home For Christmas | Heathrow Airport
Heathrow focused in on their speciality for their 2016 Christmas advert; reconnecting people with their loved ones during the holiday season.
We are HIRING!
Are you looking for a fun and challenging work environment? We are looking for a Marketing Procurement Consultant and a Marketing Transformation Executive for our London office. See these jobs and others on our Careers page here
We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.
See you next month!
The Flock Team