June Flockology: Are you up to date on the latest marketing trends?


Your essential monthly guide to what’s hot in the world of marketing

Flock forms new global partnership with Grace Blue
We’re very excited to announce that we’ve partnered with Grace Blue to help advertisers find the talent to populate the marketing organisations they help clients design. Click here more details.

 The Flock is growing…
Paul Duxbury, Shubu Mitra, and John Helstrip have joined Flock in the past few weeks, and we’re very excited to welcome these new Senior Consultants to the team! Click here to read more about these marketing experts.

Cannes is coming!
With Cannes International Festival of Creativity coming this month, we’ve been reading some of the industry’s experts top tips here, and making our own predictions below…

All That We Share | TV2
The ad for the Danish television station, TV2, tells us that we aren’t defined to one box, and you may be more alike to your neighbour than you think.

We’re The Superhumans | Rio Paralympics 2016
Channel 4’s We’re The Superhumans, provide an uplifting and impacting view of disability and how it doesn’t stop people from accomplishing.

Find us at Procurecon, 13-15 June!
We’re very excited to be presenting at Procurecon in London this month. Flock CEO Simon Francis highlights what you’ll see from us at the event.

Flock’s roundup of Festival of Media
Before preparing for Procurecon this month, the team was at Festival of Media in Rome. See our takeaways from the festival.

How are Millennials changing the game?
The Millennial 20/20 Summit brought a lot of discussion on how the younger generation are disrupting the industry, particularly retail and ecommerce. See here for more of the discussion, and how brands can keep up.
What can you do to adapt to the Millennial workforce?
By 2025, 75% of of the global workforce will be millennials – what do you need to do to ensure your company is ready to support them? We’re giving expert advice on our blog.

Who are the most effective global marketers?
Based on the 2017 Effie Effectiveness Indicator, Effie Worldwide have named the world’s leading marketers. Global food and beverage companies have topped this list, but can you guess who? Click here to find out.
Is your marketing capability agenda set up for success?
It’s important to have a clear plan for your agency on your brand’s desires. Have you reviewed your capability agenda, to ensure that you know what you want from your agencies? We’re giving six steps for you to guarantee success in the industry.

Are you analysing your data efficiently?
It’s reported that 44% of marketers say they aren’t! Emarketeers have released their 2017 State of Analytics Report, that shows findings on how companies are using their data. See the survey here, and decide how your company compares.

Are you taking full advantage of the power of Marketing Operations?
We’re giving some tips on how to effectively set up and run your Marketing Operations. Check out our blog for details, and an example of the work we’ve done with clients like eBay.

We are looking for a Freelance Media Consultant and a Head of Operations at our Flock London offices. For job descriptions and more information on the application process, head to our careers page here.

We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.

In the meantime, you can read more about our services here, or our most recent work here.

See you next month!

The Flock Team

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