November Flockology: Are you up to date on the latest marketing trends?


Your essential monthly guide to what’s hot in the world of marketing

Flock helps Gore partner with AKQA to re-invent their global GORE-TEX brand communications

Gore have joined with the international agency AKQA to align the GORE-TEX brand more closely with the culture of innovation. AKQA aim to help Gore collaborate with apparel brand partners in new and innovative ways. Flock are proud to have been the marketing transformation consultancy to enable this partnership. Read More

We have moved!

Flock are very excited to share that we have a new London address! Our new nest is:

Flock Associates Ltd.
120 Regent Street

Our London telephone number will remain as +44(0)2038141128

Take a sneak peak below!

Media buying’s deadly sins and why agencies are too late to save their souls

Confusion, distrust, digital fraud and complicit holding companies, all components that are leading to significant issues within agencies and holding companies. According to Mark Ritson, these issues are set to  disrupt media in 2018. Read more

With these present issues, we must consider if our media agency contract is fit for purpose? Click here to look at the signs that show you might need to renegotiate.

What is a Comms Planner vs. a Media Planner vs. a Brand Planner vs. a Digital Strategist?

Distinguishing the key difference between roles enables individual’s expertise to be fully utilised. Whilst there is significant overlap in roles, there are also key differences which should be considered. Read more about each role and how they interlink here.

Whilst agencies need to clearly distinguish their roles, everyone needs to look internally and consider the competence of their marketing capabilities. Click here to read how to build marketing competence, competently.

How marketing is working with finance to shake off the ‘us vs them’ attitude

The typical tug of war between marketing wanting to utilise funds and finance aiming to reduces costs is beginning to be replaced by both sides sharing a vision for business and an appreciation of each others specialisms. However, how can this be achieved within your business? Read more

‘Our agency sucks’, ‘We are thinking of taking it all in house’, ‘Budget Block Hole’ Some of the biggest reasons for marketing change can often highlight unseen internal issues. Click here to find out more.

“We have to get out of our segments” – Alison Lewis, Johnson & Johnson

Have a watch of Alison Lewis, global CMO of Johnson & Johnson discussing getting close to consumers through data to enable strategy adaptation and the importance of digital at every touch point of the customer journey.

The first 100 days into a job are crucial, especially in the marketing world and as a CMO. Take a look here at our CMO Starter Pack to help you make the most out of your first 100 days.

Automakers need to up their app game

Customers are frustrated that automotive manufacturers are not keeping up with the rapid developments in smartphone technology and that the apps produced are not to the same standard. Whilst consumers want connectivity, manufactures are faced with issues. Read more

Companies are being lead by technological innovations to maintain market leadership and are incorporating digital into the customer journey. Take a look here at the value of technology within marketing operations.

The Flock is growing!

Over the last few months, Flock have been delighted to welcome; Consultants Steve Edwards and Simon Soothill, Asia Co-Leads Andrew Harrison and Gillian Harrison, and Senior Executive Philippa Yellop. Read more about our new marketing experts here

We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.

In the meantime, you can read more about our services here, or our most recent work here

See you next month!

The Flock Team

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