Your essential monthly guide to what’s hot in the world of marketing
Welcome to the October edition of Flockology, where we’re bringing you the hottest stories and must-reads from the past month. If you’d like to chat about these stories further, or share additional insights, please do get in touch
Check out one of our latest blogs on how to fully utilise Snapchat and gain full consumer engagement. See the top tips here
A recent study conducted by Campaign US reported that 47% of industry employees rated their moral as ‘low.’ How can you ensure your agency relationships are good, and your team is happy?After reading the report, Flock USA CEO Maarten Albarda has written out a few points on how to create, and keep great client-agency relationships. Check out the top tips on our blog here
In a world where consumer behaviours are constantly and dramatically changing, it’s important to ensure that your brand is moving with the customer. Chief Brand Officer at P&G, Marc Pritchard, discusses how he has helped P&G transition here
Flock has helped many other companies take advantage of the latest trends, and set their businesses up for success – see how we do it here
Campaign, in partnership with Sky Media, are honouring brands who have stayed on top of the fast-changing business environment. See a few of our favourites below..
Hostelworld has challenged the stereotypes of hostels in their new campaign by resurfacing a failed TV pitch from I’m Alan Partridge. The video received a total reach of 33 million after it’s release on Twitter.
After research showed that Pot Noodle was enjoyed because of the speed and convenience for their busy (not lazy) lifestyle, Lucky Generals released their new campaign, for those chasing their dreams.
We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.
See you next month!
The Flock Team