Your essential monthly guide to what’s hot in the world of marketing
Flock is very excited to be attending Festival of Media again this year in Rome, from 7-9 May! We’ll be participating in a discussion around Programmatic on the Main Stage, as well as running two Brand Learning sessions. Check out where you can find us at the festival here.
In this blog, Flock USA CEO, Maarten Albarda, explores the sequence of events that followed the most recent United Airlines PR disaster, just one in a line of many. Has the airline learned anything from its mistakes?
The brand has decided to go to pitch after a review of the business, where incumbent agencies have announced they will not be participating. This creates endless possibilities for the future. More details, and comments from AirBnB here
Heineken pushing boundaries in the right direction
Heineken’s advert, ‘Open your world’ demonstrates the power of communication in a thought-provoking way. Taking three pairs of complete opposites and asking them to work together, the ad gives an interesting response to the strong divides in global political opinions.
Is your strategy set up for success? We’ve helped multiple clients structure their Marketing to drive effective working practices. See how we helped Campbell’s here.
“We are changing the perceptions of one of the most recognized brands in the world”
The fast- food chain is forming a new of “creative, innovative and disciplined storytellers” in order to change the perception of one of the world’s most recognised brands. An interesting move by McDonald’s. Click here for more.
Flock is very proud of the work we’ve done with McDonald’s, helping them develop their new agency ecosystem. More details on our with with them here.
The RACI Model: Star Wars Style
A RACI has been used within Marketing for years now – but how can Star Wars help explain this? LinkedIn is tying in the blockbuster hit within project roles and responsibilities here.
Flock have helped major brands, like Ebay, with structuring their Marketing Operations for success. See our blog below on the value of Marketing Operations within your business.
We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.
See you next month!
The Flock Team