Your essential monthly guide to what’s hot in the world of marketing.
Sharing our Knowledge at ProcureCon 2018
As an experienced and innovative company, we wish to share the things we have learnt throughout our growth. So, at ProcureCon London, 2018, our CEO, Simon Francis, will be conducting a deep dive workshop on:
How to Conduct an Agency Ecosystem Review
Simon will be using examples from our recent work with global advertisers and sharing the importance of Agency Appraisal.
Flock’s thoughts following FOM Global 2018
Kieron Matthews, MD EMEA talks about Festival of Media Global, in Rome and the importance of the people behind the media. Take a look at the top 5 things we took away from the event.
We would like to extend a warm welcome to US Consultant, Mike Lanzi and UK Junior Consultant Katie Hicklin. Mike has a wealth of experience in the client services discipline, spanning agencies, networks and mature start-ups. Katie has previously delivered marketing excellence programmes for brands such as GVC, EY and Boden.
Mary Meeker’s Internet Trends Report 2018
Meeker’s long-awaited annual internet trends report is out, and it is as enlightening as always. Her insights include the fact that last year was historically the first year in which smartphone shipments did not rise. Read more.
‘Nonsense’ – Nissan’s marketing boss on separate digital and data agencies
Roel de Vris, Nissan’s head of global marketing, communications and brand strategy, has denounced the use of specialised digital and data agencies. A brand’s data and digital should both be at the very centre of everything it does. Read more.
Flock’s Agency Ecosystem Review helps to simplify the complex web of agency relationships that can build up around a company. The client-agency relationship can then be assessed and enhanced with our Agency Appraisal tool.
The future: in-house digital marketing
Companies are taking action into their own hands in the move towards in-house digital advertising. This shift is causing increased transparency, growth, and the development of strong internal teams. Read more.
Flock can help you keep up with the constant change of the marketing world. Talk to us about building up a Marketing Operations team to connect the dots internally.
The report shows that successful companies serve the needs of their consumers in new and exciting ways. Within Flock’s Marketing Strategy Service, our Audience Assessment tool can help you understand your consumers.
Antonio Lucio: The meaning of diversity to the industry and the individual
HP’s CMO, Antonio Lucio, is a major voice for diversity within the industry. Recently he discussed HP’s push for diversity, the difficulties of reaching this goal and his own personal experience with the issue. Read more.
Flock can help you reach your own diversity recruitment goals – our partnership with Grace Blue allows us to locate the highest quality of marketing talent.
We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.
In the meantime, you can read more about our services here, or our most recent work here.
See you next month!
The Flock Team
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