Claire Perkins
With experience spanning multiple sectors including retail, finance and Pharma, Claire has delivered for partners such as Bayer, Takeda, MSD, AstraZeneca, AkzoNobel, Philips, Morrisons. Having spent most of her career leading multifunctional agency teams in the space of creative, content, digital and CRM, her approach is user-centric and data led.
In the last 10 years she has driven major transformation programmes in digital communications, leading programmes of change across global client teams, translating the complicated to action-orientated plans.
Key projects include: Global digital transformation of Akzonobel digital footprint; MSD Omnichannel planning readiness and capability development; PayPal web optimisation programme; and Takeda global patient app and web platform.
Global experience: UK based – International clients predominantly EU, some US and some Asia