Guy Abrahams

With over 30 years in strategy roles in creative and media agencies, I was most recently at Zenith as Global Strategy Lead on pitches and key clients. As a strategy lead was responsible for devising and deploying new media operation models reflecting the changing digital landscape to ensure global strategy was translated into better local execution. As an industry thought leader, I have also spoken at client and industry conferences locally and globally including Eurobest, Dubai Lynx, Cannes Festival of Creativity, DMEXCO and the IAA World Kremlin Congress in addition to judging numerous awards including Festival of Media Awards, M&M Awards, Global & UK Effies. Once ranked top 10 Best Media Thinkers by Campaign UK, I am known as a multi award winner with a reputation as an effective creative thinker and the founder of the London Vermouth Company.