Five Tricks to Integrate Marketing Teams
The art to integrating marketing teams perfectly, can in many ways, be likened to card shuffling. You may ask how so let’s observe the similarities. Before a magician starts a trick or a croupier begins a new game, they will shuffle the deck. One of the most recognised card shuffle is the Overhand Shuffle, where…
Read MoreAre You Marketing Fit for 2021? Take Our Test And Find Out
2020 hit marketers hard, and according to the recent survey of our readers, many are concerned about their marketing fitness for 2021. Never fear! For a limited time Flock is offering a full “Marketing Fitness Check” to ensure 2021 is on track. Complete our confidential diagnostic test to understand your level Marketing Fitness, and we’ll…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreHow to Win Big at Category Planning
Time to take a step back, review the previous 12 months and plan for the year ahead. The decisions made now really are the cornerstone of the Procurement year to come, but how to win big? We’ve got a few tips to help you out: Stakeholder Alignment & Strategy – who do you need to…
Read MoreHow to Design The Best KPIs for a High-Performing Ecosystem
Using Key Performance Indicators – KPIs – To Connect the Dots in Your Marketing Operation “The Numbers Never Lie.” Never has this adage been more relevant than in today’s marketing space. Metrics, ROI and deliverables are just as important as a well-developed media plan or a razor-sharp content strategy. When we discuss metrics and deliverables,…
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