Flock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreHas Covid-19 changed creative production forever? – Flock 333
Covid-19 has meant many advertisers have had to withdraw some advertising and stop creative production video and still shoots. They’ve been forced to use existing footage, use very simple production techniques (film shot on iPhones!), or seek new methods like animation or use of CGI. Flock has asked three top creative production experts what we…
Read MoreWhat’s the future of Marketing Operations? – Flock 333
As part of our 333 series, we ask three marketing experts, three questions, in a three minute read. Here we ask 3 marketing leaders – what’s the future for marketing operations? We asked three questions to an expert panel below and their answers follow. 1 Clearly Marketing Operations are affected by the COVID-19 crisis, but…
Read MoreLooking Back on Creativity in 2019
“What will the new year bring?” That’s always the big question in early January. Before we look at the year ahead, let’s have a quick look at some of the highlights of 2019. Detox Chai-Soy-Latte in hand, ready, steady, let’s go… 2019 seems to have been all about data, big data and even bigger data……
Read MoreHow to Build Effective Marketing Operations
Marketing departments have evolved very quickly with new channels and content being created all the time. Some companies, maybe including yours, create thousands of pieces of content every year, which are distributed across more and more channels, to feed more and more campaigns as well as keeping the ‘always-on’ marketing fresh. Companies strive to put…
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