Agency Fee Benchmarking: Top Tips
Pretty much all marketing and marketing procurement teams have questions about their agencies’ fees: “Am I paying my agencies the right amount?” “Is there any efficiency to be found in my agency fees?” “How do I validate my agency fees as being good value?” “Are my agency fees truly transparent?” And, without using some sort…
Read MoreWhat are the Top 5 Future Marketing Procurement Trends to Watch out for?
Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors who have paid to be on stage. It is always great to have a debate, network, and share experiences, and for companies like Flock, it’s…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreAre you having trouble with your Agency fee negotiations?
Its that time of the year when you are probably scoping for your agency’s next year’s fees or at least thinking about it. We know what that can feel like, half exciting, half scary. You probably have big efficiency and effectiveness targets to hit. The likelihood is the Agency Finance Directors feel the same, but…
Read MoreConnection Planning – How connected are you?
Connection Planning is taking a holistic view of the customer journey and developing strategies that help brands connect with consumers in meaningful ways, with the right message, at the right time and the right place. This requires agencies and advertisers to work seamlessly together as one connected team. The challenge in achieving this often starts…
Read MoreBudget Setting Season: Five Ideas To Get You Started
It was AdWeek in New York last week, which coincides with the height of marketing and media budget planning and allocation season for those companies that set budgets by the calendar year. Mars was recently in the news when it announced it was changing its budget setting approach to accommodate for a more diverse media…
Read MoreAgency remuneration and the growth of output-based pricing
One element of maintaining a successful advertiser-agency relationship is the agreement on fair pay (or remuneration) for the work that the agency does. To ensure fair pay, there are some simple principles to follow which the industry trade body broadly agrees on. You can find a guide from the IPA here. Before we jump into…
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