Black History Month at Flock
We have come to the end Black History Month, a time to celebrate black excellence and remember the struggles that the community have faced. Last year at Flock we spent the month focusing on cognitive bias and looking at ways we can be reflective and accountable when it comes to the bias that we all possess. When celebrating…
Read MoreLearn How to Measure Your Authentic Representation
Throughout the month of February, we have been celebrating the LGBT community and Black History in the US, raising awareness for them both. Even though we reach the end of scheduled events, it’s crucial the learning continues beyond the month. Previously, we touched on the importance of representing marginalised groups and what it means to have…
Read MoreInternational Women’s Day: Be Bold
March 8th marks International Women’s Day with the theme being #BreaktheBias. We are all responsible for our thoughts and actions, and consciously and collectively we can break the bias in our communities, workplaces, schools, colleges, and universities, calling out gender bias whenever we see it. Equally, United Nations held “gender equality today for a sustainable…
Read MoreSustainability In Marketing: The Framework
Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. After careful research the paper includes three important frameworks to help marketing organisztions build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC It’s a must-read for any modern marketer! Download “The Sustainable Marketer” below: As…
Read MoreHow Marketing Can Have A Sustainable Impact On Society
Flock were delighted to recently release our Marketing Sustainability whitepaper, “The Sustainable Marketer”. The paper includes a framework to help marketing organizations build a Marketing Sustainability Strategy, with useful resources, best practices as well as case studies from our partners at WARC. The framework is based on 3 simple principles: SEE, ACT, MEASURE. S.E.E stands for Society,…
Read MoreHow Marketing Can Have A Sustainable Impact On The Environment
Flock were delighted to recently release our Marketing Sustainability whitepaper, “The Sustainable Marketer”. The paper includes a framework to help marketing organizations build a Marketing Sustainability Strategy, with useful resources, best practices as well as case studies from our partners at WARC. To access the full paper and all associated resources included, download using the link below. The framework is…
Read MoreHow Can Marketing Have A Sustainable Impact Economically?
After careful research, Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. The paper includes three important frameworks to help marketing organizations build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC. It’s a must-read for any modern marketer! Download “The Sustainable Marketer” below: As…
Read MoreWhy Sustainability in Marketing Matters
After careful research, Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. The paper includes three important frameworks to help marketing organisations build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC. It’s a must-read for any modern marketer! Download “The Sustainable Marketer”…
Read More10 Key Questions to Help You ACT on Your Environmental Impact
With the UN last month declaring a code red for humanity due to the climate crisis, the time has well and truly come for marketers to reckon with their environmental impact. Yet as floods and fires level communities across the globe, grappling with the climate crisis can sometimes feel overwhelming. At Flock, we’re eager to…
Read MoreBecoming a Sustainable Marketing Company
At Flock we are committed to positive change not only for our clients, but also for the Industry and the wider world. After doing a lot of research on what a Sustainable Marketeer looks like, we recently released our findings in a whitepaper, which can be downloaded below. We want to try our best to…
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