Platinum Jubilee: A CMO Perspective

On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day bank holiday weekend, will mark a major milestone in the reign of the Queen, celebrating her life and service. Now, if we flip this on…

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Flock’s Top Tips for Marketing Operations

Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…

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CMO Insights: Personalisation, Privacy, Gaming, Gambling & Lotteries

Flock recently held the latest in its series of CMO Roundtables at Sartoria, Savile Row. Marketing leaders from William Hill, Paysafe, Lottoland, Stars Group and James Barge Director of Public Policy at ISBA (Incorporated Society of British Advertisers) enjoyed some wonderful food, drink and hospitality whilst discussing some of the major topics impacting their consumers,…

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Flockology: The Value of Values

Your essential monthly guide to the latest insights and trends in the world of marketing. Inconsistent customer-facing behaviours, damaged corporate image, unnecessary internal competition and, more severely, staff misdemeanours are often the consequence of corporate values that lack clarity. Company values is a term that has been around for a while, yet is not widely…

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Recipe for Change

It’s impossible to turn on the TV without seeing a food-based programme.  Netflix’s Chefs Table, C4’s Bakeoff, BBC’s MasterChef and the Best of British Takeaways which I watched in bed last night.  It’s the hunt for the British obsession with takeaway which according to NPD now amounts of a market value of £4.2billion which is up 73% in the last 10 years. Despite…

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