Black History Month at Flock
We have come to the end Black History Month, a time to celebrate black excellence and remember the struggles that the community have faced. Last year at Flock we spent the month focusing on cognitive bias and looking at ways we can be reflective and accountable when it comes to the bias that we all possess. When celebrating…
Read MoreHow to Authentically Represent Marginalised Groups
Pride month has arrived with celebrations and parades taking place across the US and UK throughout June/July. This presents the perfect time to discuss the representation of marginalised groups and share our DOs & DON’Ts that brands need to take into consideration when attempting to interact with individuals of their target audiences. In recent years…
Read MoreAdvice for Growing Businesses this Thanksgiving
Thanksgiving is a holiday to celebrate gratitude and focus on the good that we have in our lives. A time to take a moment from the hustle and bustle of our busy schedules and reflect. We are so thankful for our Flock family, amazing clients, our continued business and the list goes on. Looking back to when we started eight years ago, we were the small kids on the block, or if you asked…
Read MoreOur Head Of Operations Shares Her Thoughts On Diversity
International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock. I am so fortunate to be surrounded by courageous women who constantly inspire and support each other and who are positively committed to Flock transforming the narrative…
Read MoreCreative Operations London 2022
For another year running, we are proud to sponsor this year’s Creative Operations meetings from Henry Stewart (HS Events), Europe’s leading conference dedicated to Creative Operations. This year sees a return to in-person format for brands and agencies for the first time in two years. It’s an unmissable event for those seeking to keep abreast…
Read MoreTickets Now Available For Creative Operations Europe 2021
Here at Flock we are proud to support the upcoming Creative Operations Europe 2021 event on March 11, run by the fantastic team at Henry Stewart Events. Online, and free for brands and agencies for the first time, it’s an unmissable event for those seeking to keep abreast of new developments in the ever-changing industry…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreHow to G.R.O.W. the Brilliance of your Marketing Team
For many marketers, late Summer is the time when personal development plans (PDP) are set or given a half-year review. With that in mind, I thought it would be timely to re-share a tried and tested model that ensures PDP sessions go well, both for the Manager and Team Members. “Coaching focuses on future possibilities,…
Read MoreThe greatest ad ever and how to be a leader in marketing
As the snow fell on Friday and I had abandoned my wife’s Fiat 500 at the bottom of our off-road drive my thoughts quickly turned to one of my hero’s Sir Ernest Shackleton or “The Boss” as he was affectionately known. His story is well known, but if you don’t know it there are plenty…
Read MoreMarketing Transformation: The Power of Culture and Confidence
In Flock’s work helping companies transform their marketing, there are two critical success factors that are often overlooked: culture and confidence. When we are approached by clients, they often want to discuss structures, processes, agencies, technologies and more. With good reason, as these are essential components to their change programmes. However, they often do not…
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