5 Urgent Priorities for Media Directors
There is no shortage of topics for major advertising media directors to look at this year. From inflation, talent acquisition, the metaverse, NFTs, and media diversity, to new brand safety topics, sustainability, privacy, the shift to a cookie-less world, geopolitics impact, and advertising legislation e.g., High in Fat Sugar or Salt (HFSS). The list could…
Read MoreHow To Win At Working and Non-Working Media
Here at Flock we’re amazed by the hundreds of you requesting more information about working vs non-working media and marketing definitions and investments. It seems to be the topic on a lot of your minds! So we thought we’d provide a definitive outline, on top of our working/non-working marketing outline and guides right here Clarifying it: In simple terms, “non-working media” is the portion…
Read MoreWhat Is The Future of Marketing In a Post-Cookie World? – Flock 222
This month we ask two marketing experts two questions in two minutes around our interest topic; what does the future hold for marketing in a post-Cookie world? 1 Many in the marketing industry have painted a negative picture of a third party cookie-less environment. What do you see as the opportunities arising from the evolving…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreFOCUS, SIMPLIFY & DELIVER BRILLIANT BASICS – How to maximise media investments in the current climate.
As the advertising industry, like so many others, is challenged during these unprecedented times, now more than ever is the time to simplify, remove complexity and focus on brand purpose, humanity and delivering brilliant media and marketing basics.
Read MoreFlock Media 2020 Forum; what you should be focusing on in 2020
Our Flock Media 2020 Forum was held last Thursday at CNBC’s news studio, where we were delighted to host 30+ senior leaders in media, procurement and marketing from high profile, global brands. We launched the forum with highlights from the World Economic Forum presented by CNBC news anchor Joumanna Bercetche, senior correspondent Arjun Kharpal, producer…
Read MoreRe-booting Media Agency Relations without the Costly Pitch
With recent articles of 2020 being a year of anticipated media pitches, we thought it was worth highlighting the alternatives to running pitches, which are costly, labour intensive and time consuming for both clients and agencies. As independent media consultants, who have worked both client and agency side, our experience is most pitches can be…
Read MoreMedia Transformation vs Media Change
Many advertisers want to exploit “mass personalisation” where they use data, technology and talent to personalise their communication to individuals on a large scale. Many look to their agencies to achieve this, sometimes running a pitch to try and achieve the desired result. Others, hastily embark on an in-housing exercise. These approaches rarely work, often…
Read MoreProgrammatic Media, The Law, and Marketing Transformation
Simon Francis, CEO of Flock, was invited by Lewis Silkin to speak at the “Programmatically Speak Too” event at their offices recently. The other panellists were James Evans, Assistant General Counsel at Verizon Media, and Jo Holdaway, Chief Data Officer at ESI Media and current Chair of the AOP, and the panel was chaired by…
Read MoreMoving to Agile Marketing – Top Tips and Watch Out’s
How consumers connect and interact with brands has changed dramatically. For Marketers to be part of this world, the marketing operations model must evolve, with data and integrated consumer connections at the core. Thus allowing brands to be where the consumers are and talk with them rather than just at them, and react and interact…
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