Flockology: Grocery shopping in a digital world: What’s your next e-commerce strategy?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock is excited to launch our new Flock Agency Scoping Tool to help brands better control their agency fees and promote transparency, trust, efficiency and agility. With $264 billion in agency fees changing hands each year, it is critical…
Read MoreThe WFA Media Charter – Advertisers Rise Up and Be Brave!
Written by John Partridge & Oliver Orchard The WFA recently published a Global Media Charter covering 8 principles for partnership. It is a bringing together of those areas most dear to the hearts of digital advertisers; the areas that they feel are currently the most under-serviced. The work the WFA have put into this initiative…
Read MoreGrowing with a Walled Garden – 5 Building Blocks Towards a Strategy
Flock Media roundtable on 1st Nov 2018: Walled Gardens Flock ran an event on 1st Nov 2018 for media experts from across sectors including retail, automotive, drinks and public sector. The topic was; ‘‘Whilst the Google and Facebook duopoly is being challenged by Amazon, the walled gardens that all 3 tech giants operate offer opportunities…
Read MorePerfect Digital Storm: Do You Have Visibility?
A perfect Digital storm is swirling and the Media sector will be feeling a little hot under the collar as we head deep into the least quarter of 2018. This will not be a vintage year as the wrath of regulators and law makers flex their expanding muscles into the global Media space. The troika…
Read More4 Steps To Get Your Working/ Non-Working Marketing Mix Right
At Flock, we know one of the challenging topics for marketers is the how to get the right Working/Non-Working Marketing mix. What elements do you need to consider to get the balance right for your company? So, we’ve decided to share our definitive “how-to”. Enjoy! Background. In large traditional advertisers like FMCG, it was desirable…
Read MoreANA / K2 Media Transparency Report – Flock Associates Point Of View
Flock Associates, the Marketing Transformation Consultancy who work with major blue chip marketers around the world, have reviewed the “Independent study of Media Transparency in the U.S. Advertising Industry” commissioned by the ANA (Association of National Advertisers in the USA) and conclude that many, if not all of the oft reported but never before substantiated claims…
Read MoreWhere does media fit in the marketing process?
There are many different steps to the marketing process, with different departments, tasks, and goals within each. Through the trials and tribulations of creating the most efficient and successful process, there is a big question that is up for debate: When does media get involved in your campaign planning? Recently, Flock facilitated a learning session…
Read MoreThanksgiving and Black Friday in America – the marketing celebration?
In case you missed it, Friday November 21st 2014 was World Television Day. It was not brought to you by Toyota or McDonalds, nor was it NBC or even NPR. No, this is a United Nations led initiative backed by the European Broadcasting Union (EBU), the Association of Commercial Television (ACT) and egta, the Brussels…
Read MoreIntegrated Media Marketing Relies on Objectivity
Recent months have seen Omnicom Media Group announce significant deals with media giants iHeartMedia (formerly known as Clear Channel Communications) as well as Twitter and Instagram, which amass to a total worth of $530 million. Other agency groups have done the same. In 2013, WPP and Twitter closed a substantial ‘multimillion dollar’ agreement, as did…
Read MoreWhat do Mud, Metallica, Magners and Music have in common? Integrated Marketing!
Being in the aftermath of the festival season, we bring you some of the industry parallels between music festivals and effective marketing integration. Glastonbury, Loves Saves the Day, Hideout, Creamfields, Love Box, Secret Garden, and Bestival. These events are thriving and continue to do so regardless of the economy. 40% of UK festival-goers said that…
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