Are you planning to in-house or in-source your advertising or media?
One of the big trends amongst advertisers continues to be “in-housing” – the process of bringing in-house some functions or skills previously managed by out-sourced suppliers; predominantly agencies. The recent WFA study reported the following: Growth in digital opportunities has led to a rise in in-house agencies, with 74% being established in the last five years. In just the…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreWhat’s the future of Marketing Operations? – Flock 333
As part of our 333 series, we ask three marketing experts, three questions, in a three minute read. Here we ask 3 marketing leaders – what’s the future for marketing operations? We asked three questions to an expert panel below and their answers follow. 1 Clearly Marketing Operations are affected by the COVID-19 crisis, but…
Read MoreLooking Back on Creativity in 2019
“What will the new year bring?” That’s always the big question in early January. Before we look at the year ahead, let’s have a quick look at some of the highlights of 2019. Detox Chai-Soy-Latte in hand, ready, steady, let’s go… 2019 seems to have been all about data, big data and even bigger data……
Read More$14bn to $1bn – How Integration can make your Marketing Budget Go Further
We have all been there, trying to create a campaign with cut through, that will engage and excite an audience, only to be horribly outspent by a competitor with seemingly endless pockets. Where ever you are, they are there, but in triplicate. One great example of this is the situation that Apple, LG and the…
Read MoreFlock Marketing Integration Workshops
Flock Marketing Integration Workshops can have different purposes, but all drive alignment and integration: You can use our workshops to kick-off a new campaign; to co-create a Big Idea, to get your internal teams and agencies to align behind one strategy, one channel plan, and decide who does what. You may choose to use a…
Read MoreWhy is Marketing Integration So Difficult for Retailers?
Looking back through all the blogs that we at Flock have written and all the videos on our channel, I was really interested to see that of all the examples of fantastic integrated marketing we have featured, there have been very few case studies that have mentioned a retailer. So, why is it so hard…
Read MoreMarketing Integration is as easy as ABCD
At Flock we always try to use integration insight from outside the world of marketing to improve our marketing integration product, and help integrated marketers and marketing procurement professionals. Previously we have shared examples from building industrial consortia and from creating cancer care teams. This time we use an example shared by Mark Dickinson, MD of…
Read MoreRunning a (Marketing) Marathon in just 5 Easy Steps
The road to truly integrated marketing can be daunting. It can seem like you are toeing the start line of a marathon. So, with the London Marathon coming up we thought we would show you “five training techniques” that will make the Marketing Integration marathon feel easier. We also take this opportunity to pass our sincere thoughts to the…
Read MoreSauerkraut, Languages and Marketing Integration
Sauerkraut, Languages and Marketing Integration. What are the odds of being born into a trilingual home? Mother from one country, Father from another country, and all of us living in a third country. Odds are rather slim. Since my very early days, the crazy exercise of switching between three languages, then four, then five and…
Read More