Flock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…Read More
How to G.R.O.W. the Brilliance of your Marketing Team
For many marketers, late Summer is the time when personal development plans (PDP) are set or given a half-year review. With that in mind, I thought it would be timely to re-share a tried and tested model that ensures PDP sessions go well, both for the Manager and Team Members. “Coaching focuses on future possibilities,…Read More
CMO Roundtable – The Marketing Department of the Future
We’re preparing for the next Flock CMO Roundtable in association with our Executive Search Partners Grace Blue and are excited to be welcoming marketing leaders from a range of sectors, to add to the buzzy and enterprising atmosphere at Gezellig in Holborn. We’re going to be talking about the Marketing Department of the Future and…Read More
Flockology: Grocery shopping in a digital world: What’s your next e-commerce strategy?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock is excited to launch our new Flock Agency Scoping Tool to help brands better control their agency fees and promote transparency, trust, efficiency and agility. With $264 billion in agency fees changing hands each year, it is critical…Read More
Has Marketing forgotten about creativity?
I recently started at Flock Associates, leading the Creative, Content and Production specialism here. We’re a Marketing Transformation company, and as part of this, we have a fundamental belief in the power of ideas and creativity. As the face of marketing continues to transform, those who win will be the people that leverage new ways of working to…Read More
Lost sight of how your agency can and does add value?
In terms of marketing, the biggest opportunity that most organisations of any size miss is the implementation of an effective supplier relationship management system. I know the “yawn” … But, people, stay with me — it’s important! Supplier Relationship Management (or SRM for short) is NOT: a collection of hand-holding meetings surrounding relationship guidance; solely…Read More
The greatest ad ever and how to be a leader in marketing
As the snow fell on Friday and I had abandoned my wife’s Fiat 500 at the bottom of our off-road drive my thoughts quickly turned to one of my hero’s Sir Ernest Shackleton or “The Boss” as he was affectionately known. His story is well known, but if you don’t know it there are plenty…Read More
Flock CEO Simon Francis Speaks with Reevoo about Marketing Transformation
“We’re coming into a world where, for an organisation to survive, they have to be aligned fully around the customer. The fittest, most agile, and customer nimble will survive in the long run. And if you don’t deliver, you’ll be gone.” Last week, Flock CEO Simon Francis was interviewed by Reevoo on their podcast, People…Read More