Are you planning to in-house or in-source your advertising or media?
One of the big trends amongst advertisers continues to be “in-housing” – the process of bringing in-house some functions or skills previously managed by out-sourced suppliers; predominantly agencies. The recent WFA study reported the following: Growth in digital opportunities has led to a rise in in-house agencies, with 74% being established in the last five years. In just the…Read More
Highlights from Henry Stewart Creative Ops Europe 2021
Yesterday I joined Europe’s leading conference dedicated to Creative Operations, organised by the lovely folks from Henry Stewart Events. Flock already partnered with Henry Stewart Events last year, when our CEO Simon Francis moderated a panel discussion around In-housing and we were scheduled to lead a workshop at the NYC event, but then Corona happened……Read More
Creative Operations London 2022
For another year running, we are proud to sponsor this year’s Creative Operations meetings from Henry Stewart (HS Events), Europe’s leading conference dedicated to Creative Operations. This year sees a return to in-person format for brands and agencies for the first time in two years. It’s an unmissable event for those seeking to keep abreast…Read More
Tickets Now Available For Creative Operations Europe 2021
Here at Flock we are proud to support the upcoming Creative Operations Europe 2021 event on March 11, run by the fantastic team at Henry Stewart Events. Online, and free for brands and agencies for the first time, it’s an unmissable event for those seeking to keep abreast of new developments in the ever-changing industry…Read More
Flock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…Read More
Has Covid-19 changed creative production forever? – Flock 333
Covid-19 has meant many advertisers have had to withdraw some advertising and stop creative production video and still shoots. They’ve been forced to use existing footage, use very simple production techniques (film shot on iPhones!), or seek new methods like animation or use of CGI. Flock has asked three top creative production experts what we…Read More
Flockology: Grocery shopping in a digital world: What’s your next e-commerce strategy?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock is excited to launch our new Flock Agency Scoping Tool to help brands better control their agency fees and promote transparency, trust, efficiency and agility. With $264 billion in agency fees changing hands each year, it is critical…Read More
Has Marketing forgotten about creativity?
I recently started at Flock Associates, leading the Creative, Content and Production specialism here. We’re a Marketing Transformation company, and as part of this, we have a fundamental belief in the power of ideas and creativity. As the face of marketing continues to transform, those who win will be the people that leverage new ways of working to…Read More
Lost sight of how your agency can and does add value?
In terms of marketing, the biggest opportunity that most organisations of any size miss is the implementation of an effective supplier relationship management system. I know the “yawn” … But, people, stay with me — it’s important! Supplier Relationship Management (or SRM for short) is NOT: a collection of hand-holding meetings surrounding relationship guidance; solely…Read More
In-house agency trend or fad?
One of the big trends amongst advertisers at the moment is “in-housing” – the process of bringing in-house some functions or skills previously managed by out-sourced suppliers; predominantly agencies. The recent ANA report in the USA reported the following: In-house agency penetration has increased – 78 percent of ANA members have an in-house agency in 2018,…Read More