Five Tricks to Integrate Marketing Teams
The art to integrating marketing teams perfectly, can in many ways, be likened to card shuffling. You may ask how so let’s observe the similarities. Before a magician starts a trick or a croupier begins a new game, they will shuffle the deck. One of the most recognised card shuffle is the Overhand Shuffle, where…
Read MoreWhat are the Top 5 Future Marketing Procurement Trends to Watch out for?
Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors who have paid to be on stage. It is always great to have a debate, network, and share experiences, and for companies like Flock, it’s…
Read MoreThinking about running an agency review or going to pitch?
We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools and specialist support in place. Flock offers Full Pitch Consultancy and having run over 60 pitch and agency review projects over the last 2 years…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreFlock Forum: An Evening with the Transformers
On a cold Thursday night 35 leading marketers turned up at the ‘Flock Nest’ to hear from five leaders in marketing and their views on marketing transformation. We were joined by Maite Leleu-Eponville, Director of Marketing Transformation at Coca-Cola, Margareta Mahlstedt, General Manager of Marketing at Porsche GB, Fredrik Borestrom, Head of Agency, International at…
Read MoreThe Value of Values
Independent, innovative, inspiring change and integrity are the Flock brand values and we are proud of them. We put them squarely in our Creds, we use them as a sharp-edged tool to make decisions about the work we do and importantly they influence the type of people that want to work for us. In fact,…
Read More5 Top Tips For A Successful Workshop
Just got back from facilitating a two day workshop for a major global brand who employees over 86k employees, so I thought I’d share some tips and things that work well. Location, Location, Location Ok, so we were lucky to be abroad, but the key element is the room. Don’t scrimp on size or having…
Read More4 Ways to Transform Your Marketing
When looking to transform your marketing, it is valuable to take a step back and question yourself. Are you asking the right questions to solve your problems? What are your marketing ingredients, are they the recipe for success? Flock’s MD EMEA, Kieron Matthews, presented last week at Marketing Week Live sharing how to ‘Transform your…
Read MoreRecipe for Change
It’s impossible to turn on the TV without seeing a food-based programme. Netflix’s Chefs Table, C4’s Bakeoff, BBC’s MasterChef and the Best of British Takeaways which I watched in bed last night. It’s the hunt for the British obsession with takeaway which according to NPD now amounts of a market value of £4.2billion which is up 73% in the last 10 years. Despite…
Read MoreAn Answer is Only as Good as the Question
I was asked the other day, “what does marketing transformation mean?” and it got me thinking that it’s a phrase that is often used, but rarely defined. No issue with that, we’ve all ridden the tide of marketing norms that have hit us in recent years. Content is king, media first, digital first, mobile first,…
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